BACTERFIELD GMBH
Stadthausbrücke 1-3
20355 Hamburg
Germany
Phone number
+49 15151035992
Email
info@bacterfield.com
Web
http://www.bacterfield.com
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Brands
ProBiotic LIVE for cats and dogs
Bacterfield GmBH
Contributing to happy and healthier pets.
Bacterfield combines knowledge and quality to create pet food products that support the pet in numerous ways contributing to enhance the quality of life for your “furry family member”.
About us
Bacterfield was established in September 2006 with the sole purpose of creating a probiotic pet food. Since 2009, the company has worked with numerous international specialists to create a unique and revolutionary range of functional pet food. The company has specialized in the beneficial effects of probiotics, and with ProBiotic LIVE for dogs and cats created a new category in the pet food business.
A new category of pet food
The product range of probiotic products are to promote the well-being of our furry family members. It is the first functional Super Premium pet food containing LIVE viable bacteria.
The production of ProBiotic LIVE is based on patent EP 2124607 – Pet Food, and the company are not aware of any other company having a technology with similar efficacy and characteristics. Our patented pet food formula attains the highest standard in terms of efficiency and quality.
The unique and proprietary technology developed by the company allows them to introduce live probiotic bacteria into the food and keep the bacteria viable during the whole product shelf life.
Why Probiotics
Probiotics has proven health benefits and probiotic already well established in several human consumer product categories. Awareness of probiotics for pets has grown rapidly all over the world, and many pet owners are already aware that daily consumption of useful bacteria supports the general health of the animal. Probiotic bacteria are microorganisms that colonise the immature gut or re-establish the disrupted gut thus promoting the mechanism of competitive exclusion against potential pathogenic bacteria.
The probiotic microorganism, Enterococcus faecium, contained within the feed is sourced from the internationally recognised culture collection NCIMB (National Collections of Industrial and Marine Bacteria) and is selected for its ability to perform specific functions within the digestive tract of the host.
Probiotics have several beneficial effects. When used on a daily basis, probiotics improve digestion, daily wellness and reduce the symptoms of stress.
Marketing strategy
The products differentiate by unique product features, and because of their effect on overall quality of life, they become appealing to the consumer. There is a focus on professional´s recommendations of the products and on the benefits of probiotics and the fact that there is a growing demand for pet food products providing health benefits. Pet owners are becoming “pet-parents”, thus creating a growing market for premium pet food products.
Vision for the future
This assortment is perfectly in line with the factors driving the pet food market, and so it should be the food of choice for pet owners looking to provide healthy nutrition for their four-legged family members. It is a Super Premium Pet food with an EXTRA dimension because of all the beneficial effects provided by the containment of probiotics. The demand for probiotic pet food will grow over the next years. Many veterinarians already recommend the use of probiotics because of its proven preventive and supporting qualities. The increasingly humanization of pets means a growing focus on health and wellness and ProBiotic LIVE is perfect to meet the growing demand for Super Premium FUNCTIONAL pet foods.