In the late 1990s Betsy Lipscomb–cat behaviorist, cat lover, and founder of SmartCat®–understood that people surrendered their cats to shelters because they didn’t know how to change undesirable behaviors. Cat owners were understandably unhappy with their cats using furniture and carpets to do what came naturally to them–scratching. Most thought declawing was the only answer, but it’s not! For Betsy, this was a call to action. Thus our company began : )
Our trio of brands is one that pet parents have come to love and trust and we are so excited to see what the future has in store. Our mission has never changed: our focus remains to provide superior products that will improve the quality of life for pets and their guardians.