NEW OPPORTUNITIES

New opportunities

BolognaFiere and Alibaba.com come together to create new business opportunities


Two market leaders in their respective fields: BolognaFiere - organizer of events in Italy and around the world, specialized in trade shows and one of Europe's leading exhibition centres - and Alibaba.com - the premier global b2b e-commerce platform and part of the Alibaba Group - have signed an agreement that opens up new business opportunities for companies taking part in the shows organized by BolognaFiere.


The agreement combines the commercial opportunities offered by trade shows with the potential of the e-commerce channel, adding constant targeted exposure to a vast pool of international buyers, both online and offline, to the services dedicated to the exhibitors at BolognaFiere events and guaranteeing participating companies.


Zoomark International is included in the agreement, to offer its exhibitors an important business opportunity which broadens companies' commercial horizons and gives them an opening on a digital platform that buyers all over the world use every day.

 

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