Natura Plus Ultra Pet Food Sas

Agropole 3 Chemin du Saylat CS 3009
47901 Agen Cedex 9

Phone number
+33 5 53 77 22 22



Social Network

Pad. 26 Stand A63

French manufacturer of dog and cat food

Ultra Premium Direct is a brand registered by Natura Plus Ultra Pet Food SAS, located in Agen, South West of France. The company relies on a 8 000 m2 modern factory, 750 m2 of offices near Agen, for a passionate team of 140 employees.

Founded in 2013, Ultra Premium Direct achieved a revenue of 46 M€ in 2022 with 370 000 customers. The brand is a pioneer of Direct to Consumer sales through internet, inventor of the subscription model for Pet Food. Ultra Premium Direct reaches #3 of brand awareness for Pet Food in France in 2022 (5 TV ad campaigns / year in France, in addition of massive online advertising budgets).

Ultra Premium Direct is sold directly from factory to consumer in France, Germany, Belgium, Luxembourg and Italy. We are fully open to discussions with importers / distributors motivated by distributing the brand in most of the following territories: French overseas, Eastern Europe, North Europe, Africa, Middle East and Asia

Ultra Premium Direct proposes a wide range of dog and cat food in various formats: dry food - grain free, low grain, freeze dry raw infused - (3,4,7,10, 12 & 15 Kgs), wet food, food supplements, petcare products.

Our recipes are rich in ingredients of animal origin and respect the natural diet of cats and dogs. They are veterinary formulated and cover the needs of all the different physiological stages. We use a maximum of ingredients of natural origin, without artificial flavors, colors or preservatives.



  • Pet Food experts
  • Production and sales of Premium Pet food
  • Made in France