Zoomark is back in a big way. What news do you have in store for visitors to your stand at BolognaFiere?
At Zoomark we will be presenting a lot of innovations in leads and leashes. In the last few months we have invested a great deal of time and energy developing accessories related to this category, introducing new types of product to complete our range. Just like our well-established tags, these items also have a well-defined personality. At the show we will therefore have the opportunity to showcase the latest products from MyFamily, with a special focus on harnesses. We will be presenting new designs (including the X shape harness), new functions and new colourways. The new models will add to the existing collections, such as the sophisticated Saint Tropez model in imitation leather with glitter varnish trim. As always, all our accessories are made in our plant in Valenza, in the province of Aessandria. Everything is 100% made in Italy, with a controlled supply chain.
Why do you think it is important to take part in Zoomark? What are your expectations and what are your goals?
For our company, trade shows have always been important events we have sought to be a part of. Some of these are real musts, and one of these is undoubtedly Zoomark: the highest profile event in Europe, where we meet most of our partners, mainly European, to present the latest news and talk about doing business together.
Our focus is on growing our accessories market and specialising in high quality products made in Italy: our research and development is working in this direction to create the new products we will be presenting in May at BolognaFiere.
Can you tell me about your vision of the pet market: what are your predictions for the industry from now to Zoomark 2023? What challenges await us in the coming months and what opportunities?
The signals from the pet market are generally very positive. Expansion and consolidation activities are underway throughout Europe and beyond, with medium-term plans by the main retail groups. The online market continues to grow and is proving to be an indispensable channel for all players.
In terms of what we are offering, we have been seeing constant growth in the accessories sector too, with a positive trend over the years.
In an increasingly mature market, we are positioned as a unique brand in terms of both products and customer experience. When it comes to what we offer, distributed across the various sales channels, we expect the most demanding consumers to be able to find products that fulfil increasingly personalized needs, with a high level of social cachet. For example, the decision to base all our manufacturing in Italy, certifying product quality and the production process according to green standards and using an artisanal approach, not only enhances our products but is a factor held in consideration by a growing share of consumers.