Zoomark is back, in great style. What news do you have in store for visitors to your stand at BolognaFiere?
The first thing I have to tell you is that this is our first Zoomark since we began producing 100% in Europe. This is a very important factor because it means we can provide our customers with products manufactured according to EU standards, and with no interruptions due to logistics issues.
For retailers and distributors, we will be presenting our complete line of products, including dog ice creams that do not need to be refrigerated in stores and a new line of cat treats. Visitors who come to our booth will see that we are one of the most innovative producers of pet treats.
And for our private label customers we have created a manual detailing all the procedures to support the building of a new brand.
Why do you think is it important to take part in Zoomark? What are your expectations and what are your goals?
For us it is important to participate in Zoomark, because it means we can spend time with customers and key players in the industry. In the online age, I believe it continues to be very important to get together in person to forge long term relations. For visitors, I think it is the best way to find new products and do business, and also to get to know the people behind the products.
This year our main expectation is simple. To meet people, with the goal of doing business with them. We are starting out in Europe and it is very important to build networks.
Can you tell me about your vision of the pet market: what are your predictions for the industry from now to Zoomark 2023? What challenges await us in the coming months and what opportunities?
We can talk about the war, inflation, the pandemic, logistic issues, and a lot of other challenges, but the fact is that none of these crises has stopped the industry growing. I think this growth will continue for years, beyond the circumstances.
Because of social changes, pets are becoming family members, but as yet they do not generate the same level of spending as the human members of the family.
To date we have seen no huge consumer pet brands comparable with Colgate, Coca-Cola, Oreo, Lacoste, Disney, Bayer or Gillette.
I believe we are still in the nineteenth century when it comes to pet mass consumption and we should take advantage of this. The industry is full of new opportunities!