NEW ACTIVITIES, NEW FORMAT
As well as a host of international exhibitors, Zoomark International 2021 will present its New Products area with the addition of a New Trends area, showcasing technological innovations and products that throw the focus on sustainability and the circular economy, now rapidly expanding in the pet industry too. In parallel to the in-person event, Zoomark International is also developing a synergistic digital platform to boost the reach of its exhibitors. This will be a resource for those planning a visit to the event, and will crucially enable industry professionals from further afield – for whom travel may prove complicated - to nonetheless take part in the Bologna event.
Zoomark International will offer everything its exhibitors and visitors are already familiar with, plus all of this. The Organizers and BolognaFiere are working on a structured project enriched by new activities that turn the trade show into an event which aspires to launch a new way of meeting and doing business, where the key factor of face-to-face engagement is integrated and complemented by the added value of synergistic remote interaction.