PET VILLAGE SRL - VITO BOLOGNESE
What expectations do you have for Zoomark, being held in person?
Our industry is the one showing the most growth right now, and Zoomark in person is the perfect opportunity to share that with everyone. We will be there, taking full advantage of the unique occasion that a trade show represents: we get to play host to our customers, rather than going to visit them.
When it comes to Zoomark International, my first thought goes to my clients, and how we can put our salespeople at ease when hosting them, and make a good impression: our business is done through them, our salespeople. With the travel restrictions in place for almost two years, now everyone wants to get out there, see the products, look for ideas, talk about things. It's essential to keep people informed and reassure all those thinking about attending. People need to be told about Zoomark and Bologna, to encourage those who maybe haven't yet travelled, and make sure they know that the hotels are open, with meticulous hygiene measures in place, and though they are running at reduced capacity, their services are functioning - the restaurants are open, meetings can be hosted.
Aside from the contents of the show – which is hotly awaited – we have to get across the message that it's full steam ahead, in total safety: professionals have to be given the full picture – the restored viability, the safety measures, and - why not? - it might also be a good idea to offer some kind of incentive to encourage them to attend.
The whole pet industry has seen an impressive increase in sales. Will this growth continue in 2021? And after that?
We've had a year of growth, and this is another factor that encourages companies to invest, to exhibit at the show, reach out to others and see what's going on. I don't think that the growth achieved during the pandemic will fall away when the emergency dies down. Our sector offers a sound opportunity: the fact that we have put more pets in families during this period is a trend that is destined to continue, involving other players in the sector, starting with vets.