THE CHANGING FACE OF COMMUNICATION IN THE PET INDUSTRY OVER THE LAST YEAR
How have the events of the last 15 months affected communication in the pet care industry? How have companies adapted their slogans, messages and images to reflect the new role played by pets in families, and the changes in consumer habits? These and other topics will be explored in the webinar scheduled for Thursday 8 July, hosted by Zoomark International in collaboration with Zampotta Pet Business.
The event will examine how brands chose to respond, and look at how messages have changed with respect to the past, when the scenario offered greater certainty and life was more straightforward. Together with companies and experts, the discussion will focus on the sudden changes in society from March 2020 to today and the need to adapt communication to new consumer behaviour and demands.
It will be of great interest especially for pet shops, offering an overview of good practices in marketing and communication in a period of crisis, and also highlighting the mistakes made, to offer insight into the market's future dynamics and ensure we are ready to capitalize on current developments.
The event is held in Italian.
Click here to consult the program and to register to the webinar.