NEW HORIZONS - AN INTERVIEW WITH LUISA BERSANETTI, ZOOMARK EXHIBITION MANAGER

Zoomark isn’t just Europe’s unmissable meeting platform for the pet business community.

It's also a point of reference connected to the top shows all over the world.

"We have a bold but very concrete plan," explained Luisa Bersanetti, Zoomark Exhibition Manager, "which is to become a bridge to Asia for all Western pet companies. We are working with a host of international partners in the industry to develop an ambitious project in China and forge key connections in India and Thailand. And in China we are launching an original concept that will enable Chinese and international companies to make their debut or raise their profile on a new platform, giving them the opportunity to present their products to a very selected target audience of buyers, both from China itself and the rest of Asia.”

“Along with our work in the Far East, we are also firming up key partnerships in the US, Latin America and naturally Europe. And in 2024 we will of course be at the Interzoo event in Nuremberg.”

"Zoomark is a modern trade show," added Luisa Bersanetti, "produced by professionals whose goal is to provide a platform capable of motivating and firing up the pet industry, serving companies and professionals with the aim of creating and fostering new business opportunities and providing content and inspiration."

"Even in the most complex times, b2b fairs bring supply and demand together and offer stimuli for growth. Our number one priority is to serve the interests of the pet companies and operators whose business development journey we are part of.“

“What's more, attending Zoomark and our international partners' b2b events is not only the best way to boost business, it’s also a vital opportunity to build new, enduring relationships, compare notes and gather new ideas and fresh inspiration, always essential if you want to stand out on the market, and even more so in complicated, challenging scenarios like the present one."