WEBINAR ARCHIVE

LOOKING BEYOND THE MARKET CHALLENGES

LARGE-SCALE RETAIL: EVER MORE SPECIALIZED. THE NEW PET PRODUCT ASSORTMENT STRATEGIES IN MANUFACTURING AND DISTRIBUTION

On Thursday 26th January the webinar entitled “Large-scale retail: ever more specialized. The new pet product assortment strategies in manufacturing and distribution” took place.

An all-out confrontation between representatives of leading brands, on the one hand, and pet food and accessories industries, on the other hand.
Uniting these realities is the drive to innovate the product and the approach to the pet market, in order to better understand and anticipate the new needs of the consumers, who express wellness and sustainability requirements, but at the same time must submit to the constraints of their his purchasing power.

The webinar involved Samanta Correale, Business Intelligence Senior Manager GS1 Italy, Vincenzo Francioso, Concept Manager Petstore Conad, Edoardo Lano, Commercial Director Morando spa, Marco Tombolesi, Category Manager Petstore Animali che passione Selex, and Dan Franco, President Rinaldo Franco S.p.a.

After the opening address by Pascale Sonvico, Sales and Show Office Manager for Zoomark, Patrick Fontana, Chief Editor of Pet Trend (Media Partner of the event) moderated the discussion.

A recording of the webinar is available at this link.

LOOKING BEYOND THE MARKET CHALLENGES USING TRADE FAIRS

On Thursday 24th November at 2.30 pm, Zoomark kicked off its series of webinars leading up to the event in 2023 (in BolognaFiere, 15th-17th May). The first one is entitled "The national and international scenarios of the Pet market. An exploration in the run-up to Zoomark 2023, with a view to making the most of the show".

How are companies reacting to the current market situation? How are consumers behaving? What role does the show play, at such a complex time, when it comes to promotion and strategic planning, at the service of businesses, retailers and visitors?

These are just some of the topics the webinar looked at, with the help of Luciano Fassa, General Manager of Monge & C S.p.A., Paolo Castegnaro, Operations Manager of Trixie Italia spa, and Paola Cane, CEO of MiaSolutions.

The webinar was opened by Domenico Lunghi, Director of Direct Events for BolognaFiere, while Davide Bartesaghi, Editorial Director of PetB2B – the event's Media Partner – moderated the debate.

A recording of the webinar is available at this link.