Zoomark is back in a big way. What news do you have in store for visitors to your stand at BolognaFiere?
We are gearing up to respond to the great enthusiasm there is about being able to get together again in person, something we experienced first-hand at Zoomark in 2021. Both in Bologna and last year in Nuremberg, we have seen that, while visitor numbers might be slightly down, the level of interest is much more concrete.
We will be presenting lots of news at Zoomark, above all regarding ranges that have been extended, and updates and innovations of existing products.
Why do you think it is important to take part in Zoomark? What are your expectations and what are your goals?
Italy is our main market and Zoomark is its key point of reference. Meeting clients during the three days of the event – the ideal length for a show – absorbs all of our energies: as I said, people are very keen to meet in person again and network, and the show is the perfect opportunity to do so.
Can you tell me about your vision of the pet market: what are your predictions for the industry from now to Zoomark 2023? What challenges await us in the coming months and what opportunities?
We have had a lot of difficulties in the last few months due to fluctuations in the market, which have led to supply chain problems. Along with inflation, and the price rises in energy and raw materials, there is growing concern for households seeing their budgets not stretching far enough. This will affect accessories – and demand is already down – but not food, though prices will go up on all items.
We are carefully monitoring market trends in this turbulent phase. As a company, Camon based its business on turnover from traditional channels for 35 years. Now, for the first time, that has made way for export and directional sales. The retail chains are opening dozens of new stores in this second part of the year: Zoomark and the related events are a valuable ally in this situation, which affects us all.