Pet-packaging that entices, doses, informs
16th October 2024
Guest Speakers:
- Vincenzo Francioso: National Manager, Pet Store CONAD
- Silvia Alberto: Global Marketing Director, Gruppo Nasta Petfood
- Antonio Cabras: CEO, VELVET
- Italo Vailati: Deputy General Manager, Assografici
The meeting will be moderated by Francesco Graffagnino, journalist of the specialised magazine Pet B2B.
The first appointment is Wednesday, 16th October, in which we will discover together the future of the pet-packaging, a theme that involves the entire supply-chain from producers to designers, from distributors to consumers. Packaging is not just a question of aesthetics: it is the first contact with the customer, the means that communicates essential information and protects products for our pets. In many cases, it is also what influences the purchasing decision.
The webinar "Pet-packaging that entices, doses, informs - Marketing, sustainability and new rules for packaging in pet products", scheduled for Wednesday 16th, from 3:00 pm to 4:00 pm (CET), will offer a preview of the trends and innovations that will be explored in the new area FACTORY, dedicated to the supply-chain of the pet industry.
The experts will discuss the most current trends with the journalist, analyzing packaging solutions that are increasingly oriented towards the consumer and sustainability. The focus will be on business opportunities in a constantly evolving market, on new technologies and materials, and on the regulations that are redefining the concept of packaging: more sustainable, recyclable and circular.