We’re Urban Choice, with a passion for animals and science. We not only understand the needs of the average housepet, but through intensive R&D and some of the best nutritionists and scientists, we have developed a true understanding of the needs of the Urban living pet and are proud to see our products on your shelves. 

Finding the right formula didn’t happen overnight. It started with the understanding that just like us humans, the city pet is bred differently. Armed with the best team of scientists and nutritionists, we set out on the journey of years of research that has gone into our winning formula. Urban Choice has been carefully designed to help overcome the issues facing modern city pets from digestion, to anxiety, to the health of their urban paws, and all what comes in between.