The project Quattrozampeinfiera started in 2012 and from 2021 is a part of Events Factory Italy - BolognaFiere. It's the most important B2C fair in this sector, with over 100,000 annual visitors and 200 product and service companies. The fair offers moments of promotion, brand awareness and customer loyalty to every exhibitor. Present in Milan, Turin, Vicenza, Bologna, Rome and Naples. It's a moment for all pet lovers, 2 days of shopping and edutainment.