Exhibitor detail
pet-earth GmbH
Oberfeldstraße 3
32457 Porta Westfalica
Germany
Phone number
+49 5731 8684348
Email
se@pet-earth.de
Web
https://www.pet-earth.de/en/
Pad. 26 Stand C77
Brands
Golden Grey
pet-earth GmbH: A company with highest standards of quality
pet-earth GmbH was founded in 2003. Initially, the company sold imported ready-made litter, but soon started its own production in Germany. Only raw materials of natural origin are used for all GOLDEN products.
By focussing on the production of high-quality cat litter, the company has since made a name for itself both nationally and internationally. After more than 20 years, the GOLDEN brand has become one of the most popular premium cat litters on the European market and enjoys the trust and preference of many pet owners, cat breeders and vets. Although pet-earth is already present in many countries, the company is continually expanding its horizons by venturing into new markets and targeting the next generation of pet owners.
The original bentonite-based brand GOLDEN grey - Original has been joined over the years by GOLDEN grey - Master, GOLDEN odour and GOLDEN white - Hygienic. The line was also expanded in 2024 to include the Nature products GOLDEN pine - Nature 18L, GOLDEN wheat - Nature 18L and GOLDEN cassava - Nature 9L, which are ecological bedding with innovative ingredients that are environmentally friendly, biodegradable and have a low environmental impact.
At Zoomark 2025, we would like to introduce you to a new pet-earth product: Our GOLDEN light litter with 400% absorbency, which impresses with its natural odour binding, anti-tracking formula, convenient and easy cleaning and is very economical to use.
In addition to new product launches, the company is currently working on a branding update. This includes a completely new corporate design and a new website. In addition to the premium quality of its products, pet-earth is also committed to being the right business partner for its customers with comprehensive services. Throughout the entire production chain, state-of-the-art technologies and the expertise of our employees ensure a smooth workflow - from raw material processing to product delivery. The fulfilment of all individual requirements and customer wishes, for example through private labels or packaging sizes, is part of pet-earth's service. In October 2023, Jesper Bach Sørensen took over the role of CEO at pet-earth. Jesper Bach Sørensen brings extensive experience from both the pet industry and international retail and is ready to significantly increase the visibility of the GOLDEN brand and expand its market reach through new distribution channels. His retail expertise and strategic vision have already contributed to the successful realisation of the company's ambitious projects.