At PLATINUM, we’ve been cooking awarding-winning, premium dog food for over 20 years in our own kitchen. Our unique FSG (Fleischsaftgarung) preparation method gently cooks fresh meat in its own juices, preserving maximum flavour and nutrients, unlike traditional extrusion processes.
Free from meat meal, artificial additives, colouring, and flavour attractants, our food is highly digestible and easy on your dog's stomach. Due to its unique cooking method our dog food is soft and chewy, doesn’t bloat in your dog’s stomach and therefore reduces the risk of gastric torsion. We also offer a variety of wet foods and snacks, all prepared using the same FSG method for consistent quality and flavour.

For our novel cat food, MeatCrisp, we use the FreshMeatDryer, a low-temperature drying process that retains the natural goodness and flavour of fresh meat, preserving its natural micronutrients and amino acids. This makes MeatCrisp irresistibly tasty and a better substitute for a cat’s natural prey than most commercial cat foods. Your cat will love the crunchy texture and meaty flavour, feel well-balanced and happier.

With two decades of experience, PLATINUM is committed to delivering the best taste and nutrition, all to ensure a higher quality of life for our furry best friends. Come visit us in Hall 19 B22 to find out more!