We are pet owners. We love our pets. We are passionate about pets, their well-being and happiness. Our products are all based on improving the health and mental well-being of pets. We are an Australian-owned company and founded this business in 2012. We have been in the pet industry since 2006 with a focus on both cats and dogs. Our products are trademarked, design registered, patented or patent applications in progress. This means that all our products are original inventions and designs.