Our pets deserve the best care we can give them. That’s why, for three generations, we have been making honest products in our own factory in Veldhoven. We are advocates for transparency in the pet food market—not just claiming it, but proving that our products contain no unnecessary additives. For us, that’s simply the norm, because pet food should be honest.

We've been around for 50 years, but dusty and old-fashioned are definitely not words that describe us. By focusing on trends & lifestyle while combining years of experience & knowledge, we strive to make a real difference.