Bullboat is a boutique distributor specializing in accelerating sales for innovative consumer tech products across major retailers in Europe. We are also the first distributor for cutting-edge pet tech brands such as Litter-Robot by Whisker, Petlibro, Petcube, Cheerble, Neakasa, Enabot, and Birdbuddy.

We offer a complete, turnkey solution for startups looking to enter the European market. With established partnerships with leading retailers across 15 countries in Western Europe, Bullboat has successfully launched brands like Misfit, TrackR, Prynt, Bluesmart, Rocketbook, Meural, and many more.

Our core strength lies in providing startups with comprehensive, value-added distribution services in Europe. We collaborate closely with brands to drive sales in key retailers, build awareness through strategic PR campaigns, and support retailers with in-store training and merchandising. Our management team, which includes experienced sales directors, former buyers, and retail specialists, has deep local expertise and strong relationships with senior managers and buyers at Europe’s largest retailers.

In summary, our skills and experience allow us to swiftly understand local markets, retailers, and competitors. With a passion for retail and expertise in merchandising, we offer a complete solution for both retailers and vendors—making Bullboat your one-stop partner for creating pan-European success stories.