As a leading litter expert with over than 60 years of experience, we use our technical expertise to improve the shared space for cats and people who care for them, helping to manage unpleasant odours, whilst respecting the environment.

The deep technical knowledge of both products and consumers’ needs help us to innovate in our portfolio and deliver ever-growing value to those that use our products. This is what is present in our three main cat litter families: clumping, classic and plant-based.