Passion and respect for animals and the environment. This is how the story of Youpet begins: the first web TV dedicated to the world of pets and our relationship with them. A TV dedicated to animal lovers to discover and share together the many facets and the richness of living in the Pet lifestyle.

Youpet tells the world of animals through the voices of those who know this world, and so the true experts in the sector – veterinarians, nutritionists, breeders, producers – tell through video tutorials, interviews, informative pills, the world of animals and advise consumers on management, care, education, health, nutrition, behavior and well-being.

Youpet's goal is to spread knowledge of animals and promote respect for animals.

Youpet aims to tell, through its video services, a lifestyle oriented towards passion for animals. The target audience is mainly female, composed of pet owners, users predisposed or interested in adopting a pet; and by animal lovers in general. These are mainly urban citizens. Youpet collaborates with numerous experts in the sector, trade associations and veterinary professionals to ensure the highest quality of our video productions.
 

"Bestia… che govedì!” It is YouPet's flagship program. The first and only social talk dedicated to animals and the environment. Since the start of the broadcast during the first lockdown, we have successfully broadcast over 250 episodes to date, consolidating our position as the leading source of information and entertainment in this segment. Our target audience is predominantly female and adult. Audience that interacts with the broadcast showing a strong interest in environmental issues, sustainability and the management of domestic animals. This informed and engaged audience seeks authentic, educational and relevant content, which "Beast... what a Thursday!" offers effectively. addresses delicate and crucial issues related to the environment and sustainability deals with issues related to the world of companion animals declined in all their facets is dedicated to providing practical advice and insights on animal care and management and sustainability. These two aspects unite the sensitivities of almost all pet owners who are naturally inclined to be more sensitive to environmental issues. This balance between information and practicality is what makes our talk unique.

• "The City of Cats" is the festival that is organized every year, on the occasion of National Cat Day, February 17, which involves the cities of Milan, Rome and Vigevano to promote actions dedicated to leading culture and support for feline colonies and shelters. We are already working on the 2026 edition.

• Felis Loci is the web platform, just released, dedicated to feline tourism: Felis Loci, with the contribution of everyone, collects places of presence of cats in urban and suburban realities. In short, it talks about places of cats and their friends.

• Urban Pet Italia is a reality that deals with animal friends who share urban daily life with us.

• Urban Pet is the brand of the Excalibur editorial series that offers thematic publications on domestic animals, environment and narrative.