Trouw Nutrition

Pad. 22 Stand C67

Vegan ADE Premix – Plant-Powered Core Nutrition

Vegan ADE Premix – Plant-Powered Core Nutrition Why it’s innovative: In a market where “plant-based” is increasingly linked to ethical, environmental, and consumer health values, our Vegan ADE Premix represents a true breakthrough in vitamin supplementation for pet food. While many formulations rely on ingredients of animal origin, especially for vitamins A and D3, we have redefined the basics—starting with the essentials. What makes it unique: -100% vegan formulation tailored for pet nutrition. -Vitamin A included without gelatin coating, eliminating the need for any animal-derived stabilizers. -Vitamin D3 sourced from pine bark, not from lanolin (commonly extracted from sheep’s wool), ensuring zero animal exploitation at source. -Clean label, fully traceable plant-based origins, ideal for natural, ethical and sustainable product lines. -Designed for seamless integration into premium pet food and snacks. -Our premix allows us to make vegan and 100% plant based credentials Why it matters: Our premix enables manufacturers to claim vegan credentials not only at the macro-ingredient level (proteins, fats) but also for their micronutrient base—often a blind spot in vegan formulations. This innovation unlocks new frontiers in ethical pet nutrition, meeting the growing demand for cruelty-free and planet-friendly products, without compromising on nutritional precision. Category advantage: We are proud to be one of the few participants in the Pet Food & Snack category presenting a premix—a foundational yet often invisible component of product innovation. This makes our entry not only original but also essential in driving the future of sustainable formulation in pet food.

In a market where “plant-based” is increasingly linked to ethical, environmental, and consumer health values, our Vegan ADE Premix represents a true breakthrough in vitamin supplementation. While many formulations rely on ingredients of animal origin, especially for vitamins A and D3, we have redefined the basics: -100% vegan formulation tailored for pet nutrition. -Vitamin A included without gelatin coating -Vitamin D3 sourced from pine barks instead of lanoline