Pawfect!

The new special area Pawfect is designed for grooming and animal wellbeing professionals. An initiative that combines training, entertainment, and networking, creating an exclusive platform for groomers, experts, and businesses in the sector.

Pawfect will transform Hall 25 into a hub of innovation and learning, where grooming and animal wellbeing professionals can discover new techniques, trends, and products. The programme includes shows, conferences, seminars, and hands-on workshops for a truly engaging experience.

The Pawfect Stage

The Pawfect Stage will be the heart of the area, where high-impact events will take place. Among the main attractions are the On Hair Dog Edition performances, an innovative format born from the collaboration between Zoomark and Cosmoprof, presenting the latest advanced techniques and the most innovative trends in grooming. The live demonstrations will be curated by Vittorio Masciarelli, the director of On Hair by Cosmoprof.

The Dog Massage Meeting will offer a unique learning experience, exploring dog massage techniques with Alessandra Scatà, an expert in human and canine wellness. During the event, participants will learn how to apply relaxation and mobilisation techniques to improve the physical and mental wellbeing of animals.

Pawfect represents a unique opportunity to immerse yourself in the future of grooming and pet wellness, thanks to a series of educational and practical events that will showcase the latest innovations in the sector.