M-PETS

Could you briefly share your company’s history and what sets you apart in the pet industry?

“M-PETS® was founded in 2015 and has rapidly grown into a leading global pet brand. With over 3,000 SKUs launched and distribution in more than 70 countries, we continuously expand our assortment to meet the evolving needs of pet owners.
What sets us apart is our speed to market, launching new collections every three months to stay ahead of trends. We are committed to innovation, quality, and design, ensuring that pet products are not only functional but also stylish and easy to use.
Our headquarters in Belgium allow us to maintain a global perspective by fostering strong partnerships worldwide. From smart accessories to premium pet care solutions, M-PETS delivers optimal value for money, making high-quality pet products accessible to everyone.”

What core values drive your business, and how are these reflected in your products/services?

“At M-PETS®, our business is driven by four key values:
✔ Innovation & Design – We create modern, functional pet products that enhance the daily lives of pets and their owners.
✔ Premium Quality – We maintain high standards while ensuring our products remain accessible to a broad audience.
✔ Sustainability & Responsibility – We integrate eco-friendly materials and responsible sourcing to minimize our environmental footprint.
✔ Customer-Centric Approach – We are dedicated to improving the pet ownership experience with practical and stylish solutions.
These values are reflected across our diverse assortment, from high-quality grooming products and smart accessories to innovative pet furniture and daily essentials, ensuring pets receive the best care in a modern, functional way.”

How important is sustainability to your company, and what initiatives have you implemented to reduce environmental impact or contribute to social development projects?

“Sustainability is a core pillar of M-PETS®. We are committed to eco-conscious product development and responsible manufacturing. Our key sustainability initiatives include:
✔ Eco-Friendly Materials – We incorporate bamboo, recycled plastics, and FSC-certified paper into our products.
✔ Global Certifications – We meet high environmental and safety standards, including OEKO-TEX, FSC, TÜV Rheinland, and GRS (Global Recycled Standard).
✔ Reducing CO₂ Footprint – We continuously optimize our manufacturing and logistics to lower emissions.
✔ Responsible Sourcing – We adhere to AMFORI BSCI social compliance standards, ensuring ethical and sustainable sourcing.
✔ Sustainable Product Innovation – We develop biodegradable and compostable materials for pet waste bags and other eco-friendly products.
At M-PETS®, we believe in combining quality, innovation, and responsibility to create a better future for pets, their owners, and the planet.”