PetCo

How do you evaluate the importance of B2B trade shows like Zoomark in your industry?

“B2B trade shows like Zoomark are pivotal in the pet industry. They offer a unique platform for networking, fostering partnerships, and staying abreast of market trends. Participating in such events allows PetCo Austria to showcase our latest products, gather valuable feedback, and understand the evolving needs of our clients and partners. The face-to-face interactions and knowledge exchange at Zoomark are invaluable for driving innovation and maintaining a competitive edge.”

Could you briefly share your company’s history and what sets you apart in the pet industry?

“Founded in 2014 by Katharina and Stefan Miklauz, PetCo Group emerged from a personal quest to provide the best nutrition for their own dogs. This passion led to the creation of brands like DOG'S LOVE, CAT'S LOVE, WOW DOG, WOW CAT, and PURE NATURE. Our commitment to regional production, sustainability, and the use of premium, natural ingredients distinguish us in the pet industry. We prioritize transparency and quality, ensuring that our products meet the highest standards for pet health and well-being.”

What core values drive your business, and how are these reflected in your products/services?

“Our core values include a deep commitment to animal welfare, environmental sustainability, and regional production. These principles are evident in our sourcing of high-quality, local ingredients and our dedication to minimizing our environmental footprint through efficient logistics and recyclable packaging. We strive to create products that not only nourish pets but also contribute positively to the planet and our community.”

Are you noticing any emerging trends in consumer behaviour within the pet sector?

“Yes, consumers are increasingly seeking natural, sustainably produced pet foods with transparent ingredient sourcing. There's a growing demand for products that align with ethical and environmental values, as well as a preference for personalized nutrition solutions tailored to individual pet needs. Additionally, the convenience of online shopping and interest in functional foods that offer specific health benefits are notable trends.”

What are the biggest challenges facing the pet industry today and how is your company addressing them?

“The pet industry faces challenges such as supply chain disruptions, sustainability concerns, and meeting the evolving expectations of informed consumers. At PetCo Group, we address these by maintaining strong relationships with regional suppliers to ensure quality and supply stability. We are committed to sustainable practices, including reducing CO2 emissions and using recyclable materials. By staying attuned to consumer trends, we continuously innovate to meet the demands for transparency, quality, and environmental responsibility.”