05/29/2024
ITALIAN PET OWNERS & NON-FOOD DATA: NOMISMA FOR ZOOMARK
Italian families spend €6.8 billion annually on the well-being and care of their pets. Within the pet market, the non-food category’s growth reaches almost +19%.
Through our recent partnership with Nomisma, we launched a new research project focused on examining and understanding the evolving patterns within this crucial segment for Italy's pet industry which included supplements and anti-parasite products, cat litters, home and pet accessories, hygiene and grooming products and toys.
We have just presented our survey on Italian pet owners' consumption and purchase behaviours. Don’t miss out on our preview. New data is coming soon!