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Happy Cat Relaunch

Product relaunch: Happy Cat reinforces expertise in food for our feline friends Young adventurers, house tigers and free-ranging outdoor cats alike all need the right diet to ensure they live a long and healthy life. And individual needs that change at every stage of life play an important role as well. To ensure that they remain thoroughly healthy right into old age, pet food specialist Happy Cat is focussing on the many different needs of our feline friends with a complete product relaunch. In the future, cat owners will be able to count on knowing that their four-legged friend is always eating the very best. This is guaranteed by our ALL IN ONE approach which our nutrition experts have further refined on the basis of the familiar Happy Cat Natural Life Concept®. Meat and fish are here, along with vegetables, berries and herbs. Because many feline diseases can be prevented with the right selected nutrients. So all the recipes have been refined and supplemented with valuable ingredients. The ideal balance of all the components keeps the heart, skin and coat healthy, boosts the immune system, regulates the digestion and supports the urinary tract. “Cats need an extremely high content of high-quality proteins, as could always be found in the Happy Cat Premium varieties. With our ALL IN ONE concept we are promising to ensure that just one food will provide the optimum diet for individual cats. Ultimately it is not just the metabolism and energy consumption that change with age. The requirements for vitamins and other vital ingredients change as well”, says Georg Müller, CEO of Interquell Petfood. For this reason, Happy Cat will from now on concentrate more on healthy natural cuisine. “Cats love herbs such as camomile, milk thistle and dandelion which are known for their healing properties. Together with valuable oils, very well tolerated carbohydrates and regional vegetable varieties such as carrots or beetroot we also use familiar ingredients whose positive effects we recognise from our own diets.” Everything at a glance We offer a choice of tasty Happy Cat varieties for kittens & juniors, adults and seniors. The Adult range comprises food for gourmets (Culinary), sterilised/neutered cats (Sterilised) and cats with food sensitivities (Sensitive). “In the store, the new packaging design will make it easier to select from the extensive product range. Visualisation of the flavours clearly and instantly shows what each of the six varieties contains. And easy to understand symbols for the ALL IN ONE approach explain the product benefits quickly and easily”, explains Marketing Manager Thorsten Stoyke. In addition, every animal protein source is identified by a colour code, so you can quickly make your way around the wet and dry foods. Customers can select at a glance exactly the food that their feline friend likes or needs.