Events Programme

Event held by Daniela Farruggio at the stand AKKO SCISSORS by Paola Acco

Hall 25, Booth C7

Language ITA

Exhibitor's Booth

Event organised by Luis Aibar, groomer Iv San Bernard

Language ITA

The Pawfect Stage - Hall 25

We don’t do things the boring way at Edgard & Cooper. You know us, always shaking things up to make pet food better, tastier, and healthier.

And this year at Zoomark 2025, we’re about to drop something BIG.

Think fresh new recipes, a bold new look, and a packaging glow-up—but we’re keeping the juicy details under wraps until you see it for yourself.

Be the first to discover our biggest (r)evolution yet.

Hall 30, Booth C51 - C53

Language ENG

Exhibitor's Booth

Ethical and Sustainable Production, with a brief description of the unique features of the products displayed, along with general information about the sustainability of cosmetics and the supply chain, including packaging.

Exhibitor's Booth

Event presented by Gianni Davito, groomer and cosmetologist at Rinaldo Franco and Giulia Caponi, Rinaldo Franco

Language ITA

The Pawfect Stage - Hall 25

Organised by Fluido Pet

Hall 36, Booth C27

Language ITA

Exhibitor's Booth

Hall 16, Booth Next 8G

Presentation of the WATERCAT – the first sanitary unit for cats shaped like a litter tray but equipped with a flush and connection to the sewage system. 

Out-of-hours demonstration available upon request.

By Luca Fiorentini

11:00 am - 12:00 pm and 2:30 pm - 3:30 pm

Language ITA

Exhibitor's Booth

The well-being of pets, true members of the family, represents the new frontier of tourism.

Pet wellness is establishing itself as an exclusive opportunity, capable of meeting the growing demand for premium experiences designed for the well-being of the entire family, including animals.

To offer truly top-notch hospitality, it is essential to design solutions that take into account the needs of both people and animals: comfortable environments, dedicated spaces, and attentive organization are key elements to guarantee a positive and harmonious experience for everyone.

Another crucial aspect is health: knowing in advance about potential health risks related to the destination—such as epidemics or seasonal illnesses—allows for preventive measures to be taken, safeguarding the well-being of the animals.

Finally, deeply understanding the specific needs of pets—from nutrition to hygiene, from relaxation to activities—enables the creation of truly tailored vacations, where every family member can feel pampered.

Moderator

Lorenza Scalisi, Journalist specializing in lifestyle and hospitality

Speakers

• Alberto Apostoli, Architect
• Alessandra Scatà, General SPA Manager, Quellenhof Resort
• Andrea Bonato, Veterinarian
• Massimo Filippi, Expert in Biohacking and Longevity

Language ITA

Translation ENG

The Pawfect Stage - Hall 25

PART 1 – Introducing PALIVATE™: Palatability Solutions Tailored for Wet Pet Food.

As wet pet food gains momentum in Europe, palatability has become essential to stand out— especially when facing raw material constraints and sustainability demands.

This session introduces PALIVATE™, the latest extension of our palatant range, developed for the specific needs of wet formats. We’ll explore how it supports flavor and aroma retention and fits both meat- and plant-based recipes—delivering consistent results across textures like loaf, pâté, and chunks in gravy.

PART 2 - Enhancing Moisture, Ensuring Safety: The Role of Mold Inhibitors in Sustainable Dry Pet Food Production

Boosting moisture is key to improving palatability in dry pet food—but it also raises risks for mold and safety. This session explores how mold inhibitors help maintain shelf life, support sustainability, and enable cost-efficient processing—aligned with industry trends in safety and environmental responsibility.

Speakers

Maïlys Le Thiec
(Technical Service Manager at Kemin Nutrisurance Europe)

Language ENG

Factory Stage - Hall 28

Held by Daniela Dourado De Sousa at the stand AKKO SCISSORS by Paola Acco

Hall 25, Booth C72

Exhibitor's Booth

Pet Monitor 2025 is an exclusive survey conducted among pet owners and Italian pet retailers.

The goal is to identify, analyse, and monitor over time the trends that influence the present and future of the pet food market, with the aim of understanding both the perspective of pet owners and that of market operators.

Insights into the behaviors of pet owners and the dynamics of pet retailers will be the subject of an in-depth discussion, with contributions from market leaders as well as animal nutrition experts.

The event is organised by Pet Trend Magazine and Animalidacompagnia.it 

Moderator

Monica Viacava, Animalidacompagnia.it - Marco Moresco, Pet Trend

Speakers

• Vincenzo Francioso, Head of PetStore Concept at Conad
• Patrizia Sica, Veterinarian, Animal Health & Petfood Petcare Companies Marketing Specialist
• Silvia Bosio, Ecommerce & Digital Strategy, CEO at PacoPetShop
• Marilena Colussi, Director of Marketing and Communication Research

Language ITA

The HUB - Hall 19

Dr. Pol is presenting in European exclusive his brand new product line in collaboration with Mijten Animal Feed.

This is a unique occasion for fans, media, and industry professionals to engage with one of the most beloved vets in the world, take exclusive pictures and learn more about his mission to enhance animal care.

Event organised by Mijiten Animal Feed - Dr. Pol

Hall 19, Booth B47-C48

Language ENG

Exhibitor's Booth

In the pet industry, training is not an option: it is a guarantee of well-being for animals and safety for clients. Groomers, sales staff, trainers, pet sitters, and breeders who are properly trained know how to recognize needs, prevent problems, and act competently. A well-prepared pet professional makes a difference, always. Passion is the heart, training is the brain of our work.

Moderator

Marzia Novelli, Director of YouPetTV

Speakers

• Davide D’Adda, National President of ACAD Confcommercio
• Egle Rosa, Vice President of ACAD Confcommercio
• Vincenzo Francioso, Pet-store Concept Manager at Conad
• Vania Busnardo, ACAD Instructor, Groomer
• Paolo Bosatra, ACAD Instructor, Trainer

Language ITA

The Pawfect Stage - Hall 25

Organised by Zesty Paws

Language ITA / ENG

Innovation Corner - Hall 16

The solutions offered by companies, the proposals from packaging manufacturers, and the insights of experts in materials and sustainability to successfully seize the opportunities arising from the growing emphasis on sustainability and the circular economy, both in terms of regulations and consumer expectations.

Organised in collaboration with Federazione Carta e Grafica

Moderator

Enrico Sbandi, Journalist

Speakers

• Elisabetta Bottazzoli - Sustainability Expert, Federazione Carta e Grafica
• Luciano Fassa - General Manager, Monge
• Massimo Medugno - General Manager, Assocarta
• Alessandro Selmin - General Manager, Sacchettificio Corazza

Language ITA

Translation ENG

Factory Stage - Hall 28

Held by Valeria Pilloni at the stand AKKO SCISSORS by Paola Acco

Hall 25, Booth C72

Exhibitor's Booth

Event held by Giulia Caponi of Rinaldo Franco Spa

Hall 26, Booth B71

Language ITA

Exhibitor's Booth

Moderator

David Palacios Rubio, Caporedattore di PETS International

Speakers

• Johan van Jaarsveld, Managing Director at Montego Pet Nutrition (South Africa)
• Sergio Medina, CEO and Owner at Nutrican (Latin America, Argentina)
• Udit Narang, General Manager at Aleef Pet Care (Middle East, UAE)

Language ENG

The HUB - Hall 19

Massage for pets is an increasingly appreciated resource for its positive impact on physical and emotional well-being. It promotes muscle relaxation, improves circulation, reduces stress, and strengthens the bond between pets and owners.

In addition to the conscious touch, the environment in which the animal lives plays a crucial role: pet architecture focuses on designing functional, safe, and relaxing spaces that support behavioral and psychophysical well-being.

An integrated approach, combining manual techniques and design, represents an evolved frontier in pet care, always in compliance with veterinary guidelines.

Speakers

• Alberto Apostoli, Architect
• Alessandra Scatà, General SPA Manager, Quellenhof Resort
• Andrea Bonato, Veterinarian
• Massimo Filippi, Biohacking and Longevity Expert

Language ITA

Translation ENG

The Pawfect Stage - Hall 25

First Session: Smart Pet Products Trend Forum

3:00 PM - 3:20 PM Pet Smart Products Market Data & Trend Analysis from Amazon.com

3:20 PM - 3:55 PM Panel: how can pet intelligence products better serve the European market needs?

Moderator: Mr Hao Bo, Founder of Favour Business

Panelists: Mr Michael Li, Co-Founder of Perkit | Mr Teddy Lin, Co-Founder of Catlink

Discussion topics:

• Compliance and Certification
• Product Development: niche market demands, technological innovation, and differentiated positioning to meet European consumer preferences
• Brand Marketing: strategies to enhance brand awareness and leverage social media marketing tailored to European audiences
• Localisation

Second Session: Global Pet Brands' Opportunity in China: how to tap into the rapidly growing Chinese Pet Market

4:00 PM - 4:45 PM China's Pet Food Market: consumer trends and market dynamics

Panelists: Ms Lutina Gu, Project manager of Daxue Consulting, agency appointed by ITA Italian Trade Agency
| Ms Donna Chai, General Manager BolognaFiere China

Discussion topics:

• Pet Food industry trends & growth
• Competitive landscape
• Distribution landscape and sales funnel
• Market trend and data Analysis with ICE/ITA's report 
• Gateway to the Chinese market - Pet Pavilion by Zoomark at the Marca China, International Private Label Fair 2025

Moderator

Donna Chai, General Manager BolognaFiere China

Speakers

Language ENG

Translation ITA

Innovation Corner - Hall 16

The ribbon-cutting ceremony will be attended by the US Consul General in Florence, Ms. Daniela Ballard, representatives of lmex Management, official organiser of the US Pavilion, representatives of Zoomark and Dr. Enrico Zannini, General Manager of BolognaFiere Cosmoprof.

Hall 26, USA PAVILION

Language ENG

Exhibitor's Booth

Presentation of the exclusive and innovative product line as a tool to elevate the groomer’s role in the continuous pursuit of animal well-being, while creating a glamorous and satisfying experience for the client.

>> Every grooming session should be recognized as a moment of self-esteem, value, and economic reward for the professional.

Purpose: To develop a new “mindset” that prioritizes well-being and places the professional’s fulfillment at the center.

The revolution begins with enhancing the work environment through a “cosmetic” approach.

Hall 25, Booth C30

Exhibitor's Booth

The pet food industry is undergoing a transformation, with treats increasingly resembling the snacks we humans love—both in quality and presentation.

This session explores the growing trend of pet treat humanization, focusing on the European market. Drawing on years of experience in R&D and equipment supply, we’ll examine the shift toward premium ingredients, key process requirements such as the kill step for food safety, the role of water activity in pathogen control, and how processing equipment impacts product quality.

We’ll also highlight comparisons between pet treats and human snacks, offering insight into what today’s pet parents are really looking for.

Event organised by Reading Bakery

Language ENG

Factory Stage - Hall 28

Dogs and cats are an integral part of our daily lives, and the numbers once again confirm this trend.

In addition to focusing on proper nutrition, pet food companies are increasingly taking on a more active role in social initiatives. They began by directly supporting animals in need through donations or supplies to animal welfare organisations and shelters.

In recent years, however, some interesting initiatives have emerged to support the presence of pets in hospital settings, such as Animal-Assisted Interventions (commonly known as Pet Therapy), where animals play a key role alongside trained professionals in various fields, including eating disorders, autism spectrum disorders, and neurodegenerative diseases.

Talk organised by La Zampa, La Repubblica, La Stampa

Moderator

Fulvio Cerutti, Editor-in-Chief of La Zampa

Speakers

• Sara Faravelli, Corporate Communication Director of Purina Italia and Sud Europa
• Valentina Piperno, Project Management, Consumer Care and Communication Manager of Royal Canin Italia
• Mario Colombo, president of Frida's Friends Onlus

Language ITA

The HUB - Hall 19

Come and celebrate with us! Purchase your ticket for the Zoomark party below

Foyer Bologna Congress Centre

Event organised by Achab and PLA - Plant Litter Association

CS-Bolero Room

Service Centre

Held by Francesca Gottardi at the stand AKKO SCISSORS by Paola Acco

Hall 25, Booth C72

Exhibitor's Booth

9:30 AM Introduction and opening remarks by Dr. Marco Melosi, President of ANMVI

9:35 AM - 11:00 AM Vaccine Hesitancy: The Key Information that the Veterinary Professional Must Be Able to Convey. Led by Professor Paola Dall’Ara, DVM

11:00 AM - 12:30 PM Vaccinations and Zoonoses: Which Diseases to Protect Dogs From in Order to Protect Humans. Led by Professor Francesco Dondi, DVM

CS-Suite Room

Speakers

• Paola Dall'Ara, Veterinarian
• Francesco Dondi, Veterinarian

Language ITA

Service Centre

What does it take to move from feel-good ideas to real, measurable sustainability in the pet industry?

Jim Lamancusa, CEO of Pet Sustainability Coalition and a seasoned leader with over two decades in for-profit business, dives deep into the evolving sustainability landscape—what’s working, what’s next, and how your business can lead the charge.

In this session, you’ll learn:

- Why sustainability is no longer optional—and how it directly ties to profitability, customer loyalty, and risk reduction

- The business case that proves sustainability drives ROI How to navigate changing regulations, avoid greenwashing, and communicate without polarization

- Where major levers for real impact lie: ingredients, packaging, and supplier partnerships

Whether you’re just starting your journey or ready to take your sustainability strategy to the next level, this session will equip you with the tools and insights to create lasting, brand-elevating change.

Speakers

Jim Lamancusa, CEO of Pet Sustainability Coalition

Language ENG

Factory Stage - Hall 28

The presentation provides a global overview of the pet care industry with a special focus on Europe.

It discusses key trends that impact the industry through case studies and provides inspiration for future growth.

Presented by Liseth Galvis-Corfe, Consultant at Euromonitor

Language ENG

Innovation Corner - Hall 16

This is a unique occasion for fans, media, and industry professionals to engage with one of the most beloved vets in the world, take exclusive pictures and learn more about his mission to enhance animal care.

Event organised by Mijiten Animal Feed - Dr. Pol

Hall 19, Booth B47-C48

Language ENG

Exhibitor's Booth

Held by Valentina Ferramosca of Rinaldo Franco Spa

Hall 26, Booth B71

Exhibitor's Booth

By L.B. Associates - IIPTF

CS-Overture

Language ENG

Service Centre

What are the mechanisms that cause our pets' bodies to degenerate and malfunction?

Understanding and addressing these mechanisms allows us to combat aging and limit degeneration. We leverage the knowledge of the latest frontiers in biohacking to explore ways to extend the lives of our pets.

Through technologies and manual therapies, we tackle topics such as combating aging, preserving health, improving mobility, and enhancing the functionality of our companions.

Speakers

• Alessandra Scatà, General SPA Manager, Quellenhof Resort
• Andrea Bonato, Veterinarian
• Tony Manfron, Biohacking and Longevity Expert

Language ITA

Translation ENG

The Pawfect Stage - Hall 25

A quick overview about traditional and innovative technologies for odor abatement with a focus on pet food production

Event organised by Tecnosida

Language ENG

Factory Stage - Hall 28

The pet care industry is currently experiencing a period of substantial transformation, driven by technological advancements and evolving consumer preferences.

This masterclass, titled “Pet Innovation & Startup Ecosystem: Growth, Investments & Disruption,” aims to provide a comprehensive analysis of the current landscape and future directions of the pet care sector. Key topics include the evolution of the global pet care and pet food markets, highlighting a projected compound annual growth rate (CAGR) of 5.1% from 2022 to 2030, culminating in a market value of USD 236.16 billion by 2030.

The text goes on to explore the integration of digital transformation and artificial intelligence (AI) in pet care, focusing on automation, the Internet of Things (IoT), and wearable technologies aimed at enhancing animal well-being. The experience economy is examined in terms of its influence on purchasing decisions, with particular reference to the customer journey.

Furthermore, the masterclass delves into the pet care startup ecosystem, emerging business models such as Direct-to-Consumer (DTC), marketplaces, subscription-based services, and pet telemedicine. Case studies of successful companies like Rover, Chewy, Tractive, and BarkBox are analysed to understand scalability and internationalisation strategies. Furthermore, the session covers go-to-market strategies, scalability for pet care startups, investment landscapes, venture capital trends, and the role of AI and big data in personalising pet care services.

The masterclass will conclude with insights into the digitalisation of pet care and future innovation frontiers, including wearable technology and biohacking for animals, as well as user experience and design thinking in pet tech.

Presented by Annamaria Tartaglia, CEO at The Brand Sitter & Executive Director at Angels4Women

Language ENG

Innovation Corner - Hall 16

The course will cover practical online and offline marketing strategies for groomers. Topics will include ethical and consultative selling techniques and strategies to increase the average transaction value.

Hall 25, Booth C30

Exhibitor's Booth

Charm Pet Food and My-Factory are pleased to invite you to the first edition of the Charm Pet Food Conference

💡 Why Attend

An event designed to provide you with practical insights, cutting-edge technologies, and a fresh perspective on the future of pet retail.

Our internationally renowned speakers will explore:

• Neuromarketing and Shopper Behaviour

Decoding decision-making to drive purchases

Speaker:

Andrea Ciceri, Founder of SenseCatch, expert in neuromarketing and consumer psychology. Holding a Ph.D., he has published scientific research, provided over 15 years of consultancy, and directs the Master in Neuromarketing at Rome Business School.

• Understanding Customer Behaviour to Increase Revenue

Speaker:

Matteo Testori, Lecturer at Università Cattolica in Milan and consultant in consumer purchasing behaviour. Educated at Harvard Business School, he is the founder of Dialogica, collaborates with international companies, and is the author of several books and articles on marketing and brand management.

• Machine Learning (AI): Maximising Store Productivity

Speaker:

Filippo Vasta, Physicist and Management Scientist with international experience in techno-economic optimisation models for both multinationals and SMEs. He now focuses on artificial intelligence and organisational methods for its effective integration in businesses.

Organised by Charm of the Wild

Language ITA

Translation ENG

The HUB - Hall 19

Hall 16, Booth Next 8G

Presentation of the WATERCAT – the first sanitary unit for cats shaped like a litter tray but equipped with a flush and connection to the sewage system.

Out-of-hours demonstration available upon request.

By Luca Fiorentini

11:00 pm - 12:00 pm and 2:30 pm - 3:30 pm

Language ITA

Exhibitor's Booth

Hall 36, Booth C27 - Fluidopet Booth

11:00 AM - 12:00 PM and 3:00 PM - 4:00 PM

Presented by Umberto Lehmann

Exhibitor's Booth

The functions of contact are numerous: it regulates body temperature, modulates the space around us, promotes attention to the environment, establishes and strengthens relational bonds, helps regulate emotions, and allows for communication that goes far deeper than words.

Contact with our four-legged friends is often primarily empathetic, but in reality, it follows specific rules of "proximity." In this session, we will explore all the pros and cons of contact and, most importantly, discuss how to approach the dynamics of contact.

We will talk about respect, trust, health, and safety, and there will be moments of direct work with animals.

Speakers

• Alessandra Scatà, General SPA Manager, Quellenhof Resort
• Andrea Bonato, Veterinarian
• Tony Manfron, Biohacking and Longevity Expert

Language ITA

The Pawfect Stage - Hall 25

The pet industry is evolving fast, and ecommerce is at the heart of this transformation.

During this Conference, we’ll explore data-driven trends, social commerce strategies, and AI-powered communication in the pet food market.

Industry experts will share their perspectives, revealing how businesses can harness digital channels to drive growth.

With exclusive interviews and practical insights, this is the must-attend event for pet brands looking to thrive in the online space.

Presented by Marco Biasin

Speakers

 With guest speakers

Language ENG

Innovation Corner - Hall 16

Held by Francesca Bandini presso lo stand AKKO SCISSORS by Paola Acco

Hall 25, Booth C72

Exhibitor's Booth

A scientific study into the benefits of ProteinX insect meal for dogs’ skin barrier and antioxidant defences heralds good news for dogs.

The results reveal that incorporating ProteinX (insect meal from Protix) into the canine diet improves the skin barrier function, which is essential for maintaining hydration and overall skin health. ProteinX in the diet can also result in a stronger antioxidant defence system. This is particularly crucial for animals suffering from skin problem, and is also vital for maintaining overall health, organism functions, and the prevention of premature ageing of the body’s cells.

The new study brings promising opportunities for manufacturers to market positive health claims, with a nutritious and sustainable diet that is naturally palatable.

Event presented by Bruna Loureiro, Senior pet nutrition expert at Protix

Language ENG

Innovation Corner - Hall 16

The pet accessories market is facing a complex and multifaceted scenario, characterized by the digital revolution, the push toward sustainability, and a regulatory transformation process. This has an impact on market dynamics and will lead to profound changes in activities, processes, skills, supply chains, and organizational models, in order to fully capitalize on the opportunities arising from an increased focus on safety, sustainability, and new technologies.

Moderator

Paola Cane, CEO of Mia Solution

Speakers

• Dan Franco, Rinaldo Franco
• Vincenzo Francioso, Specialized Channel Manager at Conad
• Alberto Volpi, Viridea
• Giacomo Maltagliati, Leopet I.G.C. srl

Language ITA

Translation ENG

The HUB - Hall 19

A conversation about pet parents around the world, who are they and what drives their purchasing decisions.

As well as what pet owners look for in pet food packaging and how producers are striving to meet multiple customer needs.

Event organised by Tetra Pak

Language ENG

Factory Stage - Hall 28

 Conducted by Fabio Pasca, groomer Iv San Bernard

Language ITA

The Pawfect Stage - Hall 25

Packaging protects, informs, and attracts: it is an extraordinary marketing tool that must comply with increasingly stringent regulations regarding material choices and the elimination of excess.

The perspective of manufacturers meets the expertise of those who have a deep understanding of regulations.

Organised in collaboration with Federazione Carta e Grafica

Moderator

Enrico Sbandi, Journalist

Speakers

• Vincenzo Adragna - CEO of Adragna Petfood
• Andrea Mosca - European Business Developer Manager at Tyler Packaging LTD
• Lorenzo Nannariello - Sustainability Manager at Tetra Pak
• Italo Vailati - Deputy General Manager of Assografici - Federazione Carta e Grafica

Language ITA

Translation ENG

Factory Stage - Hall 28

This presentation traces the evolution of marketing from ancient methods through the mass media era to the digital revolution and the rise of AI, highlighting how technology has continuously reshaped how businesses connect with customers. It explores the modern end user's complex "messy middle" purchasing journey and demonstrates how digital tools, particularly Google products and AI-driven strategies, are essential for navigating this landscape through personalized, data-informed approaches.

Curated by Matteo Di Giammarco

Language ENG

Innovation Corner - Hall 16

By PetQuip

CS-Overture

Language ENG

Service Centre

Held by Valentina Bonetti at the stand AKKO SCISSORS by Paola Acco

Hall 25, Booth C72

Language ITA

Exhibitor's Booth

Held by Gianni Davito of Rinaldo Franco Spa

Hall 26, Booth B71

Language ITA

Exhibitor's Booth

By Pets Canada

CS-Overture

Language ENG

Service Centre

The wellbeing of our pet companions relies heavily on educating their owners—especially the owners of tomorrow. For this reason, some pet food companies are promoting digital education projects in schools to help raise children’s awareness about the importance of respecting and caring for companion animals, using interactive tools and training courses for teachers.

Equally important for animal wellbeing are the initiatives that, over the years, have opened the doors of workplaces to four-legged friends—a process that requires careful planning, but one that already includes several successful examples.

Talk by La Zampa, La Repubblica, La Stampa

Moderator

Fulvio Cerutti, Editor-in-Chief of La Zampa

Speakers

• Sara Faravelli, Corporate Communication Director for Purina Italy and Southern Europe
• Francesca Cottone, Communication Coordinator for Royal Canin Italy

Language ITA

The HUB - Hall 19

This event brings together leading experts to discuss the latest innovations and high-tech solutions in the pet industry. The focus will be on the integration of smart home technologies, the humanization of pets, urbanization, and demographic changes.

Sustainability and the challenges faced by start-ups will also be addressed.

The discussion offers a comprehensive outlook on future developments in the industry.

Moderator

Oliver Mengedoht, Designated Chief Editor of PET Worldwide

Speakers

• Annamaria Tartaglia, CEO at The Brand Sitter & Executive Director at Angels4Women
• Stan Nazarenus, CEO & Co-Founder of Peturo GmbH / mammaly
• Mirko Bretto, CIO at Domethics srl

Language ENG

Innovation Corner - Hall 16

Presented by Paola Cane, CEO of Mia Solution

The EUDR (European Union Deforestation Regulation) is the European regulation aimed at reducing the impact of consumption on global deforestation by promoting the trade of products that do not contribute to forest destruction, such as wood, coffee, cocoa, soy, and cattle, requiring them to ensure traceability and compliance in their supply chains. The regulation is expected to have a significant impact on companies that import or trade products related to the pet food and pet care sectors.

How can businesses prepare? What preventive measures should be implemented to ensure continuity in supply chains?

Language ENG

Factory Stage - Hall 28

The discussion focuses on the role of the groomer in the veterinary profession.

What are the characteristics of a groomer who collaborates with the Veterinarian? What can the groomer do to assist them? Why is it important for the groomer to have specific training from the veterinarian? How can they collaborate for mutual professional benefit and the well-being of animals?

Moderator

Silvia Bonasegale Camnasio, Vet Surgeon

Speakers

• Marco Melosi, Veterinarian
• Vania Busnardo, Groomer

Language ITA

The Pawfect Stage - Hall 25

Speakers

Hosted by Paola Cane, CEO of Mia Solution

Language ENG

Innovation Corner - Hall 16

True dog-hospitality goes beyond the “dogs allowed” sign: it means truly welcoming them, with safe spaces, comfort, trained staff, and attention to the needs of each pet.

A serene dog makes its human happy too. This is how ethical, professional, and pet-friendly hospitality is created, where every four-legged guest is treated with respect and expertise.
 

Moderator

Davide Cavalieri, Director of RadioBau

Speakers

Davide D’Adda, National President of ACAD Confcommercio

Sara Merighi, CEO of Food4dog

Elisa Guidarelli, CEO of DogIn-DogOut

Sergio Bottino, Consultant and ACAD Instructor Club del Sole, tourist facilities (pending confirmation) 

Language ITA

The Pawfect Stage - Hall 25

By Saudi Pet & Vet Expo

Language ENG

The HUB - Hall 19

Language ENG

Innovation Corner - Hall 16

Tyler Packaging Booth

Hall 30, Booth C46

Exhibitor's Booth

Hall 28, Booth B10

by MicroHarvest GmbH

Exhibitor's Booth

By Gheda

Hall 30, Booth B52-B54

Exhibitor's Booth

By CityPets Bulgaria Ltd

Pad 36, Booth C13

Exhibitor's Booth

What are the damages a poorly trained professional can cause to a frightened animal? Why must the groomer be able to recognize signs of distress in an animal? What are the professional risks of insufficient training? Why is the veterinary behavior expert the most suitable professional for grooming training?

ANMVI and PetAcademy Seminar

CS-Overture

Moderator

Silvia Bonasegale Camnasio, Vet Surgeon

Speakers

• Dr. Sabrina Giussani, Veterinarian, expert in animal behavior
• Dr. Franco Fassola, Veterinarian, expert in animal behavior

Language ITA

Service Centre

Held by Marco Rubeo at the stand AKKO SCISSORS by Paola Acco

Hall 25, Booth C72

Exhibitor's Booth

Presented by Fabiola Cinquino, trade Iv San Bernard

Language ITA

The Pawfect Stage - Hall 25

Held by Valentina Ferramosca of Rinaldo Franco Spa

Hall 26, Booth B71

Exhibitor's Booth

The pet industry is flooded with CBD products, but not all are created equal.

In this talk, veterinary expert Sandra Bruckner, a leading voice in the field of cannabis in veterinary medicine, reveals what sets regulated, scientifically backed CBD apart from unverified trends.

Learn how Cansuna is redefining trust, safety, and effectiveness in the world of pet wellness.

The event is organised by AstraSana Animal Health

Language ENG

Innovation Corner - Hall 16

Vietnam’s Pet Industry: market potential & business opportunities at Petfair Vietnam 2025

Vietnam’s pet industry is experiencing dynamic growth, with increasing demand for high-quality products and services. This session will explore key trends, consumer insights, and areas of opportunity within the Vietnamese market.

Mr. Le Quang Thong will provide an in-depth look at the current state of the small animal veterinary sector, including key challenges and the growing need for professional pet healthcare services.

Ms. Rosie Tran will offer a brief introduction to Petfair Vietnam 2025 and present a short video highlighting the exhibition’s scale, international reach, and value as a strategic gateway for global pet businesses seeking entry into Vietnam.

Online presentation

by PetFair Vietnam

Speakers

• Assoc. Prof. Dr. Le Quang Thong, President of the Vietnam Small Animal Veterinary Association (VSAVA)
• Ms. Rosie Tran, Head of Project, VEAS Co., Ltd – Organizer of Petfair Vietnam

Language ENG

The HUB - Hall 19

In recent years, the figure of the groomer has gained significant importance in the Italian professional landscape, thanks to the joint efforts of CNA and FNT.

This seminar will present the results of a strategic collaboration that has led to concrete achievements of great relevance for the sector. Among the main successes: the Draft Law 597 on the regulation of grooming activities, the update of professional standards in several regions with the official inclusion of the "groomer" profile; the renewal of the National Collective Labor Agreement on May 20, 2024, which for the first time includes a specific classification for grooming professionals; and the introduction of the new ATECO code 96.99.12, effective from April 1, 2025, which recognizes grooming as an autonomous and distinct activity.

These steps represent a historical evolution for the category, strengthening its value, visibility, and protection, and opening new growth prospects for all industry operators.

Speakers

• Cecilia Pera, CNA Wellness and Health
• Chiara Piccionetti, FNT
• Marco Zaffiro, FNT - National Groomers Federation

Language ITA

The Pawfect Stage - Hall 25

Hall 16, Booth Next 8G

Presentation of the WATERCAT – the first sanitary unit for cats shaped like a litter tray but equipped with a flush and connection to the sewage system.

Out-of-hours demonstration available upon request.

By Luca Fiorentini

11:00 am - 12:00 pm and 2:30 pm - 3:30 pm

Language ITA

Exhibitor's Booth

The 2024 Assembly of the Lions Club International 108 Italy Multidistrict in Genoa has adopted the project "Autism and Inclusion – No One Left Behind: Understanding to Intervene" as the national service for the 2024-2025 year, aimed at raising awareness among institutions and civil society about autism, a disability that affects approximately one in 80 children.

The Lions Club for Pets Rovigo has extended this service by collaborating with the Capitolium Equestrian Rehabilitation Centre in Rome to establish "Crec model" rehabilitation centres across Italy, where animal-assisted therapy is provided in accordance with the Ministry of Health's guidelines.

The project is supported by the manual "Empathy on Four Paws," which gathers experiences and reflections on animal welfare. The funds raised from the sale of the book, available at the conference, will be used to finance the Lions Service, supporting the inclusion of people with disabilities.

Agenda of Speakers and Presentations:

• "The Crec Lions for Pets Project: Dogs, Cats, Donkeys, and Horses Helping People with Disabilities": Chairman: Dario C. Nicoli, journalist, past governor of District 108Ta3.
• Institutional Greetings: Enrico Barbato, lawyer, Governor of Lions District 108Ta3 Italy | Maria Gabriella Zanirato, veterinarian, President of Lions Club for Pets Rovigo
• "Animal-Assisted Interventions: Ministry of Health Guidelines" with Laura Contalbrigo, veterinary officer at the Istituto Zooprofilattico delle Venezie and head of the National Reference Centre for Animal-Assisted Interventions (CRN IAA)
• "Empathy on Four Paws: A Book of Emotions" with Vilma Munerato, secondary school teacher, head of the Lions Club for Pets Rovigo Members Committee
• The Forty-Year Experience of the Lions Capitol Equestrian Rehabilitation Centre (Crec) in Rome with Tommaso Bruni, retired Carabinieri General, President of Crec and Lions Club Roma Aurelium | Stefania De Risio, psychologist and psychotherapist, head of the IAA project at Crec Lions Capitolium.

Language ITA

Innovation Corner - Hall 16

Demonstration on the Poodle in Terrier Scissor Clip with tips and advice on how to speed up the process and grooming techniques to apply to commercial salon styles.

Moderator

Marco Zaffiro, President of FNT

Speakers

Chiara Piccionetti, Vice President of FNT, Multi-awarded International Judge, and Former Captain of the Italian Grooming National Team

Language ITA

The Pawfect Stage - Hall 25

Held by Martina Enrico at the stand AKKO SCISSORS by Paola Acco

Hall 25, Booth C72

Exhibitor's Booth

The event is organised by The HAD Human Animal Design®

In a rapidly evolving sector like the pet industry, it is essential to design not only for the needs of animals but also for those of the people who care for them.

This presentation will explore the innovative CZ® approach in the design of spaces, products, and services, integrating ethology and cognitive zoo-anthropology to promote a more empathetic and mindful coexistence between humans and pets.

Through case studies and practical examples from the Pet Design course at Poli.design consortium of Politecnico di Milano, the event will encourage reflection on how design can evolve to meet the emotional, psychological, and practical needs of both parties.

Speakers

Amelia Valletta, The HAD Studio 

Language ITA

Innovation Corner - Hall 16

The cat litter market, between mineral and plant-based products, is characterized by a competitive scenario that brings complex issues to the table, including environmental sustainability and the fight to reduce VAT rates, following recent rulings from authorities that have standardized the tax treatment of all products, based on the principle of intended use.

What is the current state of the art? How are companies and associations moving to enhance their products? What relevant initiatives are there to promote conscious consumption? And what do cats think about it? What behaviors or attitudes do they have towards different types of products?

Moderator

Enrico Sbandi

Speakers

• Federica Gabasio, Farm Company
• Sabrina Giussani, veterinarian specializing in animal behavior
• Olimpia Laviosa, Laviosa

Language ITA

Translation ENG

The HUB - Hall 19

Held by Emili Gualtiero at the stand AKKO SCISSORS by Paola Acco

Hall 25, Booth C72

Exhibitor's Booth