What's New Guide

This page introduces you to the latest and most innovative products that will be presented at Zoomark 2025, in the Pet Vision area (hall 16).

Both Pet Vision and the What’s New Guide are organised by trend. A more contemporary and functional look, with which Zoomark takes you on a journey through the four megatrends that have best interpreted the tendencies of consumers.

For each new product, exhibitors have indicated:

  • the product category of reference: Accessories, Food & Snacks, Care-Hygiene-Wellbeing, Supplies for pet stores-grooming shops-veterinary surgeries, Supplies and services for industry;
  • ranking according to Pet Vision's four megatrends: Value for money, Green transition, Brain & Health, Mini Mania.

Check out the What’s New Guide 2025, with hundreds of proposals just a click away!

Finland
Pad. 25 Stand B73

PAIKKA International Oy

PAIKKA Seawool Shirt
Netherlands
Pad. 25 Stand C62 - C68

Papillon Pet Products Bv

Marbled sticks for dogs Marbled sticks for dogs Marbled sticks for dogs Fresh Meals made from Plant Based (novel) Proteins Plant Based diets in Tetra Pak
USA
Pad. 36 Stand D05

Pawview Inc

Flashlight Poop Bag Dispenser Time Series Colloar & Leash & Tag Collection
Slovenia
Pad. 16 Stand NEXT 2C

Pawzler

Pawzler Dog Puzzles
Thailand
Pad. 30 Stand C58

Perfect Companion Co Ltd

REFINE Pet Food Premium Experience
Italy
Pad. 30 Stand D21

Pet 360 Srl

Forma360 Cat Salute360 Fiber Plus
Italy
Pad. 29 MALL Stand Atelier 11

Pet Creation

COMFORT PET BAG
China
Pad. 26 Stand CHINA PAVILION C124

Pet Gravity (Hangzhou) Technology Co., Ltd.

Smart Self-refill Water Fountain
Italy
Pad. 16 Stand NEXT 8C

Pet Sprint

Flora Plus Probiotici per Cani
Italy
Pad. 30 Stand C06 - D07

Pet Village Srl

Inodorina Tappetini Instant Dry con Carboni Attivi Beaphar Flexifit
South Korea
Pad. 22 Stand KOREA PAVILION I

PETBOS

PETBOS Waterproof Slip Leash
Germany
Pad. 26 Stand C77

pet-earth GmbH

Cat litter "Golden light"
Romania
Pad. 19 Stand A69

PETFOOD TRADE S.R.L.

Mavsy treats for dogs and cats
Poland
Pad. 16 Stand C23 - C25

PETIGIO Sp. z o.o.

Peti-to-Eat 2in1 - Dispenser per acqua e cibo PETI 130 Peti-to-Care Lettiera Smart PETI-200 Peti-to-Eat Dispenser automatico cibo PETI100 Peti-to-Go Borraccia Portatile PETI 170L Peti-to-Go Contenitore viaggio 4in1 - PETI175
Spain
Pad. 16 Stand E02

PETKING LAND S.L.

Dogs coast 3-set beds for pets
Netherlands
Pad. 16 Stand D39

PETLUX

PETLUX V3
United Kingdom
Pad. 26 Stand BRITISH PAVILION B35

PetQuip - The Federation Of Garden & Leisure Manufacturers Ltd

Nilaqua Pets The Older Dog Shampoo Nilaqua Pets The Muddy Paws Shampoo
Poland
Pad. 16 Stand NEXT 1D

PETRIVE

S.RIDER 3in1: stroller and car seat and transporter for dogs and cats up to 15 kg
Portugal
Pad. 36 Stand E29

Pets & Props

bearfoot adventure harness
United Kingdom
Pad. 26 Stand BRITISH PAVILION B25 - C24

Pets Choice Ltd

Webbox Lick-e-Puds Webbox Lick-e-Pops
Italy
Pad. 26 Stand B60

Pets Fitness di Magistrelli Franco

Brilliant Salmon Oil Tipulisco Wet Wipes
Germany
Pad. 16 Stand NEXT 7E

PetStandard

PetStandard Odor Eliminator PetStandard Stain Remover
Taiwan
Pad. 22 Stand A61

Pettric Pet Food Co., Ltd.

Cherie - Freeze-Dried Treats Cherie - Healthy Living Series Natural Kitty - Superfood Blend Creamy Treats Mega Pack Natural Kitty - Freeze-Dried with Dry Food
China
Pad. 25 Stand CHINA PAVILION A140

Pingyang Yonghe Scissor Co., Ltd

PET GROOMING SCISSOR
Germany
Pad. 19 Stand B22 - B24

PLATINUM GmbH & Co. KG

PLATINUM Mini
Portugal
Pad. 19 Stand E14

PLUTOSPETFOODS S.A.

CECIL - Cat Litter Plutos - Dog Cheese Chews
Italy
Pad. 16 Stand NEXT 8D

Poly4Paws di Andrea Spatti

Shampoo Professionale ExtraFlagrance Pro
Italy
Pad. 29 Stand G23 - H24

Pro.d.ac. International S.r.l.

RUGA FOOD AQUAFIRST OCEAN REEF AMANDI PET MEALWORMS TARFOOD +
Italy
Pad. 36 Stand D26 - E25

Prodotti A.i.chem

Biothrive Microbiome Balance
United Kingdom
Pad. 26 Stand BRITISH PAVILION C39

Proflax Superfood Supplements for Dogs

Proflax Calming Support for Dogs
Italy
Pad. 29 Stand G17

Proggy Care

Proggy Care - Linea cane adulto mini Proggy Care - linea cane adulto medium maxi
Italy
Pad. 22 Stand C45

Pupakiotti Pets

Pettorina Bustier Pupakiotti Pettorine, collari , guinzagli linea VEGAN URBAN, realizzata in pelle di mela
Italy
Pad. 29 MALL Stand D41 - E40

Purina

PRO PLAN HYDRACARE