BEAPHAR
What are your main goals and expectations for participating in this edition of the trade show?
“We look forward to discovering the latest trends of the industry and to learn more about the fast-changing landscape that is the pet industry. Together with our exclusive partner for the Italian market, PetVillage Srl, we want to showcase our newest anti parasitic veterinary product to the public. Not to forget: we meet many of our exclusive distributors from around the world at Zoomark as well. It is as much about maintaining existing relationships as cultivating new ones. Lastly, we invite many industry-friends and relations to have a coffee at our booth and catch up.”
Could you briefly share your company’s history and what sets you apart in the pet industry?
“The history of Beaphar goes back a long way. The company was founded in 1942 by the man after whom the company is named: Bernard Aa Pharmacy. After starting with homeopathic products for dogs and cats, the company experienced significant growth between the 1950s and 1970s through the development and production of the first veterinary medicines and care products for pets.
What sets us apart is that we have almost everything that a pet owner needs to take the best care of their pets: supplements, care products, food and vet strength veterinary medicines all under one roof.”
Which product or service best represents your company, and why?
“Beaphar offers products in the segments Health, Care and Nutrition. The overall quality of our products is considered as very high. We make most of our products in our own factories in Raalte, the Netherlands. We only use high-grade raw materials to produce our supplements, vitamins and food products. The outstanding quality of our products is directly linked to our slogan: ‘only the best for your pet’ because pets are family too, they deserve the very best.”
Have you introduced any new solutions or innovations for 2024? What needs do they address or what problems do they aim to solve?
“We are presenting all of our best-selling ranges and newest product innovations. This year, we are especially eager to showcase our new Beaphar ProtecTix anti-parasite spot-ons, the Beaphar Flexifit range with supplements that support the joints of cats and dogs (containing UC-ll) and the new Beaphar Care+ Nature feed for rabbits and small animals, a product that responds to the increasing consumer demand for all things natural.”
How are your marketing strategies evolving to attract new customer segments in the global market?
“We are acting on 6 vital pet market trends:
- Well-being: Consumers care more and more about their pets’ well-being.
- Meaningful relationships: Consumers expect reciprocity
- Phygital: Consumers do online research before buying
- Value hacking: Consumers want to spend smarter
- Delightful distraction: Consumers want playfulness and joy
- Preference for green: Consumers are looking for brands that care for the planet
For our marketing strategy, this means that we want to position ourselves as ‘Your daily accessible petcare partner’. For the consumer, this means: Each day, we make sure that your pet is in optimal condition. With the right products and advice at the right time. By offering preventative and curative solutions. By being accessible and user friendly.”