FERRIBIELLA

What are your expectations and main goals for participating in this edition of the trade show?

“Zoomark is “the moment” for Ferribiella, the moment to reconnect with our long-standing customers, the moment to showcase all our products exactly as we like, the moment to tell our story, the moment to meet new Italian and international clients, and of course, the moment to enjoy a good Gin & Tonic together!
From the very first editions to this 2025 event, we have truly witnessed the birth and growth of the pet sector in Italy together, and we are incredibly proud that Zoomark has become an internationally recognized benchmark trade fair.
As always, at the end of these three intense days, we leave with the satisfaction of having worked well and having expanded the Ferribiella family.”

What are the biggest challenges facing the pet sector today, and how is your company responding?

“2025—just as 2024 already anticipated—will be a year full of challenges. It is a cautious market that demands strong commitment and ambitious goals to develop products that align with market demands: the right accessories capable of striking the perfect balance between necessity, comfort, aesthetics, and price.
This is a significant challenge—especially considering the perspective of pet owners, who are increasingly discerning and clear about what they want. They love to be surprised by the simplicity and meticulous details of the accessories they choose. Sometimes, it's about creating the need and developing products that stand out on the shelf.
Each new product line must always be supported by major commercial and marketing initiatives that build a strong connection between the company and the end consumer, ensuring our products are sought after only in the best pet stores.”

What collaborations or strategic partnerships could contribute to your growth in the coming years?

“Trade shows—particularly Zoomark—generate synergy, sometimes unexpected collaborations, projects, and requests that allow us to maintain a direct link with the market. This element, which may seem trivial, is actually the foundation for the successful achievement of any business goal. Sometimes it happens indirectly, but it always lays the groundwork for a synergistic growth alongside our clients.
As a person, and especially in my role as Creative Director, I love talking to people, listening to them. From the end consumer to the key purchasing manager, each of us has experiences and perceptions that contribute as pieces of a larger puzzle. These details help us define our choices and strategies for growth.”