MISTER PET

Can you briefly tell us the story of your company and what distinguishes you in the pet industry?

“We were born here, in the province between Parma and Reggio Emilia, thanks to the experience and work culture of this land. Mister Pet sells worldwide. However, it remains an Emilia-Romagna company because it took its first steps and grew while breathing the clean air of our hills. From agriculture to breeding and meat processing: a puzzle of professional expertise that managed to create a system and export Italy’s petfood industry with the same quality as the products from Parma’s Food Valley. We were four in 1996. Now we are forty-five. All collaborators, not a single worker. They work as though the company were their own.”

What are the core values that guide your business, and how do they reflect in your products/services?

“Our focus is always on animal nutrition and wellbeing. Keeping this in mind, we pay great attention to ingredient selection and the freshness of the meats used to provide the best possible products. We never compromise on quality. We must deliver food products that can overcome food intolerances, hair loss, skin problems, and stress. Our pets are part of our families, and we must take care of them. For this reason, we believe that the standards of petfood should be on par with human food. In fact, once people try Mister Pet products, they rarely go back.”

What product or service best represents your company and why?

“Our flagship product is undoubtedly PRIMORDIAL, the ultra-premium Grain-Free line for both dogs and cats. This product strives to replicate the natural diet that these animals would have in the wild, with two different proteins—meat and fish—of high quality to improve palatability and prevent intolerances. It is rich in omega-3 and omega-6, vegetables, fruits, and medicinal herbs such as rosehip and milk thistle. It is no coincidence that from 2021 to 2025, it has won the prestigious Quality Award, selected directly by consumers and approved by veterinarians”