Events Programme
Calendar daily updated
Event organised by Achab and PLA - Plant Litter Association
CS-Bolero Room
Service Centre
Held by Francesca Gottardi at the stand AKKO SCISSORS by Paola Acco
Hall 25, Booth C72
Exhibitor's Booth
9:30 AM Introduction and opening remarks by Dr. Marco Melosi, President of ANMVI
9:35 AM - 11:00 AM Vaccine Hesitancy: The Key Information that the Veterinary Professional Must Be Able to Convey. Led by Professor Paola Dall’Ara, DVM
11:00 AM - 12:30 PM Vaccinations and Zoonoses: Which Diseases to Protect Dogs From in Order to Protect Humans. Led by Professor Francesco Dondi, DVM
CS-Suite Room
Speakers
- Paola Dall'Ara, Veterinarian
- Francesco Dondi, Veterinarian
Language ITA
Service Centre
What does it take to move from feel-good ideas to real, measurable sustainability in the pet industry?
Jim Lamancusa, CEO of Pet Sustainability Coalition and a seasoned leader with over two decades in for-profit business, dives deep into the evolving sustainability landscape—what’s working, what’s next, and how your business can lead the charge.
In this session, you’ll learn:
- Why sustainability is no longer optional—and how it directly ties to profitability, customer loyalty, and risk reduction
- The business case that proves sustainability drives ROI How to navigate changing regulations, avoid greenwashing, and communicate without polarization
- Where major levers for real impact lie: ingredients, packaging, and supplier partnerships
Whether you’re just starting your journey or ready to take your sustainability strategy to the next level, this session will equip you with the tools and insights to create lasting, brand-elevating change.
Speakers
Jim Lamancusa, CEO of Pet Sustainability Coalition
Language ENG
Factory Stage - Hall 28
RegistrationThe presentation provides a global overview of the pet care industry with a special focus on Europe.
It discusses key trends that impact the industry through case studies and provides inspiration for future growth.
Presented by Liseth Galvis-Corfe, Consultant at Euromonitor
Language ENG
Innovation Corner - Hall 16
RegistrationThis is a unique occasion for fans, media, and industry professionals to engage with one of the most beloved vets in the world, take exclusive pictures and learn more about his mission to enhance animal care.
Event organised by Mijiten Animal Feed - Dr. Pol
Hall 19, Booth B47-C48
Language ENG
Exhibitor's Booth
Held by Valentina Ferramosca of Rinaldo Franco Spa
Hall 26, Booth B71
Exhibitor's Booth
What are the mechanisms that cause our pets' bodies to degenerate and malfunction?
Understanding and addressing these mechanisms allows us to combat aging and limit degeneration. We leverage the knowledge of the latest frontiers in biohacking to explore ways to extend the lives of our pets.
Through technologies and manual therapies, we tackle topics such as combating aging, preserving health, improving mobility, and enhancing the functionality of our companions.
Speakers
- Alessandra Scatà, General SPA Manager, Quellenhof Resort
- Andrea Bonato, Veterinarian
- Tony Manfron, Biohacking and Longevity Expert
Language ITA
Translation ENG
The Pawfect Stage - Hall 25
RegistrationA quick overview about traditional and innovative technologies for odor abatement with a focus on pet food production
Event organised by Tecnosida
Language ENG
Factory Stage - Hall 28
The pet care industry is currently experiencing a period of substantial transformation, driven by technological advancements and evolving consumer preferences.
This masterclass, titled “Pet Innovation & Startup Ecosystem: Growth, Investments & Disruption,” aims to provide a comprehensive analysis of the current landscape and future directions of the pet care sector. Key topics include the evolution of the global pet care and pet food markets, highlighting a projected compound annual growth rate (CAGR) of 5.1% from 2022 to 2030, culminating in a market value of USD 236.16 billion by 2030.
The text goes on to explore the integration of digital transformation and artificial intelligence (AI) in pet care, focusing on automation, the Internet of Things (IoT), and wearable technologies aimed at enhancing animal well-being. The experience economy is examined in terms of its influence on purchasing decisions, with particular reference to the customer journey.
Furthermore, the masterclass delves into the pet care startup ecosystem, emerging business models such as Direct-to-Consumer (DTC), marketplaces, subscription-based services, and pet telemedicine. Case studies of successful companies like Rover, Chewy, Tractive, and BarkBox are analysed to understand scalability and internationalisation strategies. Furthermore, the session covers go-to-market strategies, scalability for pet care startups, investment landscapes, venture capital trends, and the role of AI and big data in personalising pet care services.
The masterclass will conclude with insights into the digitalisation of pet care and future innovation frontiers, including wearable technology and biohacking for animals, as well as user experience and design thinking in pet tech.
Presented by Annamaria Tartaglia, CEO at The Brand Sitter & Executive Director at Angels4Women
Language ENG
Innovation Corner - Hall 16
RegistrationThe course will cover practical online and offline marketing strategies for groomers. Topics will include ethical and consultative selling techniques and strategies to increase the average transaction value.
Hall 25, Booth C30
Exhibitor's Booth
Charm Pet Food and My-Factory are pleased to invite you to the first edition of the Charm Pet Food Conference
💡 Why Attend
An event designed to provide you with practical insights, cutting-edge technologies, and a fresh perspective on the future of pet retail.
Our internationally renowned speakers will explore:
- Neuromarketing and Shopper Behaviour
Decoding decision-making to drive purchases
Speaker:
Andrea Ciceri, Founder of SenseCatch, expert in neuromarketing and consumer psychology. Holding a Ph.D., he has published scientific research, provided over 15 years of consultancy, and directs the Master in Neuromarketing at Rome Business School.
- Understanding Customer Behaviour to Increase Revenue
Speaker:
Matteo Testori, Lecturer at Università Cattolica in Milan and consultant in consumer purchasing behaviour. Educated at Harvard Business School, he is the founder of Dialogica, collaborates with international companies, and is the author of several books and articles on marketing and brand management.
- Machine Learning (AI): Maximising Store Productivity
Speaker:
Filippo Vasta, Physicist and Management Scientist with international experience in techno-economic optimisation models for both multinationals and SMEs. He now focuses on artificial intelligence and organisational methods for its effective integration in businesses.
Organised by Charm of the Wild
Language ITA
Translation ENG
The HUB - Hall 19
Hall 16, Booth Next 8G
Presentation of the WATERCAT – the first sanitary unit for cats shaped like a litter tray but equipped with a flush and connection to the sewage system.
Out-of-hours demonstration available upon request.
By Luca Fiorentini
11:00 pm - 12:00 pm and 2:30 pm - 3:30 pm
Language ITA
Exhibitor's Booth
Hall 36, Booth C27 - Fluidopet Booth
11:00 AM - 12:00 PM and 3:00 PM - 4:00 PM
Presented by Umberto Lehmann
Exhibitor's Booth
The functions of contact are numerous: it regulates body temperature, modulates the space around us, promotes attention to the environment, establishes and strengthens relational bonds, helps regulate emotions, and allows for communication that goes far deeper than words.
Contact with our four-legged friends is often primarily empathetic, but in reality, it follows specific rules of "proximity." In this session, we will explore all the pros and cons of contact and, most importantly, discuss how to approach the dynamics of contact.
We will talk about respect, trust, health, and safety, and there will be moments of direct work with animals.
Speakers
- Alessandra Scatà, General SPA Manager, Quellenhof Resort
- Andrea Bonato, Veterinarian
- Tony Manfron, Biohacking and Longevity Expert
Language ITA
The Pawfect Stage - Hall 25
RegistrationThe pet industry is evolving fast, and ecommerce is at the heart of this transformation.
During this Conference, we’ll explore data-driven trends, social commerce strategies, and AI-powered communication in the pet food market.
Industry experts will share their perspectives, revealing how businesses can harness digital channels to drive growth.
With exclusive interviews and practical insights, this is the must-attend event for pet brands looking to thrive in the online space.
Presented by Marco Biasin
Speakers
With guest speakers
Language ENG
Innovation Corner - Hall 16
RegistrationHeld by Francesca Bandini presso lo stand AKKO SCISSORS by Paola Acco
Hall 25, Booth C72
Exhibitor's Booth
A scientific study into the benefits of ProteinX insect meal for dogs’ skin barrier and antioxidant defences heralds good news for dogs.
The results reveal that incorporating ProteinX (insect meal from Protix) into the canine diet improves the skin barrier function, which is essential for maintaining hydration and overall skin health. ProteinX in the diet can also result in a stronger antioxidant defence system. This is particularly crucial for animals suffering from skin problem, and is also vital for maintaining overall health, organism functions, and the prevention of premature ageing of the body’s cells.
The new study brings promising opportunities for manufacturers to market positive health claims, with a nutritious and sustainable diet that is naturally palatable.
Event presented by Bruna Loureiro, Senior pet nutrition expert at Protix
Language ENG
Innovation Corner - Hall 16
The pet accessories market is facing a complex and multifaceted scenario, characterized by the digital revolution, the push toward sustainability, and a regulatory transformation process. This has an impact on market dynamics and will lead to profound changes in activities, processes, skills, supply chains, and organizational models, in order to fully capitalize on the opportunities arising from an increased focus on safety, sustainability, and new technologies.
Moderator
Paola Cane, CEO of Mia Solution
Speakers
- Dan Franco, Rinaldo Franco
- Vincenzo Francioso, Specialized Channel Manager at Conad
- Alberto Volpi, Viridea
- Giacomo Maltagliati, Leopet I.G.C. srl
Language ITA
Translation ENG
The HUB - Hall 19
RegistrationA conversation about pet parents around the world, who are they and what drives their purchasing decisions.
As well as what pet owners look for in pet food packaging and how producers are striving to meet multiple customer needs.
Event organised by Tetra Pak
Language ENG
Factory Stage - Hall 28
Conducted by Fabio Pasca, groomer Iv San Bernard
Language ITA
The Pawfect Stage - Hall 25
Packaging protects, informs, and attracts: it is an extraordinary marketing tool that must comply with increasingly stringent regulations regarding material choices and the elimination of excess.
The perspective of manufacturers meets the expertise of those who have a deep understanding of regulations.
Organised in collaboration with Federazione Carta e Grafica
Moderator
Enrico Sbandi, Journalist
Speakers
- Vincenzo Adragna - CEO of Adragna Petfood
- Andrea Mosca - European Business Developer Manager at Tyler Packaging LTD
- Lorenzo Nannariello - Sustainability Manager at Tetra Pak
- Italo Vailati - Deputy General Manager of Assografici - Federazione Carta e Grafica
Language ITA
Translation ENG
Factory Stage - Hall 28
RegistrationThis presentation traces the evolution of marketing from ancient methods through the mass media era to the digital revolution and the rise of AI, highlighting how technology has continuously reshaped how businesses connect with customers. It explores the modern end user's complex "messy middle" purchasing journey and demonstrates how digital tools, particularly Google products and AI-driven strategies, are essential for navigating this landscape through personalized, data-informed approaches.
Curated by Matteo Di Giammarco
Language ENG
Innovation Corner - Hall 16
RegistrationBy PetQuip
CS-Overture
Language ENG
Service Centre
Held by Valentina Bonetti at the stand AKKO SCISSORS by Paola Acco
Hall 25, Booth C72
Language ITA
Exhibitor's Booth
Held by Gianni Davito of Rinaldo Franco Spa
Hall 26, Booth B71
Language ITA
Exhibitor's Booth
By Pets Canada
CS-Overture
Language ENG
Service Centre
The wellbeing of our pet companions relies heavily on educating their owners—especially the owners of tomorrow. For this reason, some pet food companies are promoting digital education projects in schools to help raise children’s awareness about the importance of respecting and caring for companion animals, using interactive tools and training courses for teachers.
Equally important for animal wellbeing are the initiatives that, over the years, have opened the doors of workplaces to four-legged friends—a process that requires careful planning, but one that already includes several successful examples.
Talk by La Zampa, La Repubblica, La Stampa
Moderator
Fulvio Cerutti, Editor-in-Chief of La Zampa
Speakers
- Sara Faravelli, Corporate Communication Director for Purina Italy and Southern Europe
- Francesca Cottone, Communication Coordinator for Royal Canin Italy
Language ITA
The HUB - Hall 19
This event brings together leading experts to discuss the latest innovations and high-tech solutions in the pet industry. The focus will be on the integration of smart home technologies, the humanization of pets, urbanization, and demographic changes.
Sustainability and the challenges faced by start-ups will also be addressed.
The discussion offers a comprehensive outlook on future developments in the industry.
Moderator
Oliver Mengedoht, Designated Chief Editor of PET Worldwide
Speakers
- Annamaria Tartaglia, CEO at The Brand Sitter & Executive Director at Angels4Women
- Stan Nazarenus, CEO & Co-Founder of Peturo GmbH / mammaly
- Mirko Bretto, CIO at Domethics srl
Language ENG
Innovation Corner - Hall 16
RegistrationPresented by Paola Cane, CEO of Mia Solution
The EUDR (European Union Deforestation Regulation) is the European regulation aimed at reducing the impact of consumption on global deforestation by promoting the trade of products that do not contribute to forest destruction, such as wood, coffee, cocoa, soy, and cattle, requiring them to ensure traceability and compliance in their supply chains. The regulation is expected to have a significant impact on companies that import or trade products related to the pet food and pet care sectors.
How can businesses prepare? What preventive measures should be implemented to ensure continuity in supply chains?
Language ENG
Factory Stage - Hall 28
RegistrationThe discussion focuses on the role of the groomer in the veterinary profession.
What are the characteristics of a groomer who collaborates with the Veterinarian? What can the groomer do to assist them? Why is it important for the groomer to have specific training from the veterinarian? How can they collaborate for mutual professional benefit and the well-being of animals?
Moderator
Silvia Bonasegale Camnasio, Vet Surgeon
Speakers
- Marco Melosi, Veterinarian
- Vania Busnardo, Groomer
Language ITA
The Pawfect Stage - Hall 25
Speakers
Hosted by Paola Cane, CEO of Mia Solution
Language ENG
Innovation Corner - Hall 16
RegistrationTrue dog-hospitality goes beyond the “dogs allowed” sign: it means truly welcoming them, with safe spaces, comfort, trained staff, and attention to the needs of each pet.
A serene dog makes its human happy too. This is how ethical, professional, and pet-friendly hospitality is created, where every four-legged guest is treated with respect and expertise.
Moderator
Davide Cavalieri, Director of RadioBau
Speakers
Davide D’Adda, National President of ACAD Confcommercio
Sara Merighi, CEO of Food4dog
Elisa Guidarelli, CEO of DogIn-DogOut
Sergio Bottino, Consultant and ACAD Instructor Club del Sole, tourist facilities (pending confirmation)
Language ITA
The Pawfect Stage - Hall 25
By Saudi Pet & Vet Expo
Language ENG
The HUB - Hall 19
Tyler Packaging Booth
Hall 30, Booth C46
Exhibitor's Booth
Hall 28, Booth B10
by MicroHarvest GmbH
Exhibitor's Booth
By Gheda
Hall 30, Booth B52-B54
Exhibitor's Booth
By CityPets Bulgaria Ltd
Pad 36, Booth C13