COMPANA PET BRANDS
Zoomark is back in great style. What news do you have in store for visitors to your stand at BolognaFiere?
No other pet company serves such a broad spectrum of pets. We have a diverse portfolio of unique brands consumers love and trust, and our expertise in delivering dedicated care and wellness solutions for pets, from barnyard to backyard (both furry and feathered!), throughout their lifespans, is unique in the industry.
We are really excited to showcase at Zoomark new developments in our innovative products, like the Vet’s Best Daily Chews, Espree Shampoos, Fruitables Baked Healthy Dog Treats and Zupreem Fruitblend Diets, to name but a few.
Our rate of acquisitions also sets us apart; we’ve successfully integrated brands and talent into our portfolio – 15 acquisitions in the last 10 years – which has been a huge growth driver for us.
Finally, our mission to ‘Nurture what you love’ also extends to community and environment through responsible sourcing, healthy and nutritious products, eco-friendly and recyclable packaging, greener operations and community outreach.
Why do you think is it important to take part in Zoomark? What are your expectations and what are your goals?
Zoomark provides a great opportunity to meet our valued customers, showcase our huge portfolio of unique brands, and inspire new customers with our innovations.
One of our main focuses is the growth of our worldwide distribution network through our European warehouse in Germany.
Can you tell me about your vision of the pet market: what are your predictions for the industry from now to Zoomark 2023? What challenges await us in the coming months and what opportunities?
Our view is that the humanization/premiumization trends that have been driving the dog and cat sector will continue far into the future. Additionally, these trends also apply to other pet segments that we serve, such as backyard poultry, small animals, equine and indoor birds. There’s reason to believe that the growth of consumables in these other pet categories will outstrip total pet, and dog and cat too, given the newness of this trend.
Under the Compana umbrella we are in a terrific position to take advantage of the change in the way consumers think about their pets through our broad portfolio of brands which serve pets of all shapes and sizes.
The growth trend is backed up by the fact that history has shown that the pet care market thrives even in tough times. We saw this during Covid, when pet ownership really spiked, and most of that new ownership has been maintained post-Covid.