The most innovative products were awarded in BolognaFiere during the 20th edition of the international pet food and pet care trade show

Today, during Zoomark, the international pet food and pet care, scheduled for 15th-17th May 2023 at BolognaFiere, were awarded all the winners of Pet Vision Awards 2023 – dedicated to the most innovative products on display.

It took place in hall 16, where the Pet Vision Area is set up with over 1,000 novelties presented by Zoomark exhibitors and divided into the five megatrends most established in the pet industry or destined to characterise it in the near future.

A jury of experts, composed by international trade journalists, has proclaimed, for each of the five key market trends, the products and services that best interpret every category, thanks to their high level of quality, technology, innovation.

Here there are the winners for each megatrend:

  • Inside Value for money category, composed of products and services that offer an excellent price to quality ratio, the winner is Belcando Baseline by Bewital Petfood Gmbh & Co. Kg, the dog food range for pet owners who are looking for super premium products at good prices.
  • Whisker-friendly slow-feeder bowl for cats by Ajour Bv wins the first prize among products and services that stand out for their significant level of environmental sustainability and social responsibility (Green transition category). It is designed to prevent the cat's whiskers from touching the rim and annoying the animal.
  • For Healthy & functional category, which brings together products and services created for health and/or functional purposes, to fulfil specific needs and functions, the winner is PH Detection Cat Litters (Shandong Ruida): a cat litter with a pH detector, to control cats’ health.
  • DogoDrops by Dogoteka, the natural eye-care drops for cleansing and hydrating the eye area, reached the first step of the podium inside Tailor-made category, composed of products and services that are highly specialized and customized.
  • Finally, inside Spoil me more category, which include extra-indulgent products and services, that treat pets to special attention, the award goes to Hydra Vegan Detox Collection (Pet Society), a vegan pet grooming line.