PET PAVILION powered by Zoomark at Marca China

What is the Pet Pavilion?

It is an area within Marca China dedicated to the pet sector featuring a privileged showcase in an event with very special features.

Why at Marca China?

To offer new perspectives and new developments in the Chinese market to exhibitors from the pet industry. Exhibitors thus have the opportunity to take advantage of an extra-sector event focusing on modern distribution, large-scale retail, e-commerce and all the main channels used to distribute pet products in China.

Background: Marca China and its innovative model

Marca China International Private Label Fair will hold its third edition at the Shenzhen Convention & Exhibition Centre (Futian) from June 26-28, 2024.

The event focuses on the dynamic sectors of the private label industry, large-scale retail and e-commerce platforms, and offers a preview of new trends among Chinese consumers, such as a focus on healthy products, packaging design and sustainability.

With an exhibition area of 20,000 square meters, where more than 400 exhibitors and more than 10,000 buyers and trade visitors will gather, the main goal of the event is to create a bridge of cooperation between manufacturers, distributors, brand owners and retailers, thus promoting the development of new synergies between private brands and cross-branding.

Marca China 2024 intends to revolutionize the traditional exhibition format by ushering in the innovative 1+2 model:


Day 1 (26 June)

Exclusive Supplier–Retailer Day
Conference Floor, 5/F

Training and discussion day with a specially selected group of buyers, offering exhibitors the opportunity to get in touch with highly qualified realities and pet stores.
It is a high-yield opportunity that allows exhibitors to secure the best contacts early in the event, increasing the result of the entire participation.


Day 2+3 (27–28 June)

Exhibition Days
Halls 7 and 8

Event days:
20,000 sqm
400+ exhibitors
10,000+ visitors
20+ professional forums and events

Pet Vision area: an innovative take on the new products area which highlights the broad tendencies in the industry of pet food and care to give professionals key insights into market trends and future developments.

Why join the PET PAVILION?

Joining the Pet Pavilion at Marca China means taking advantage of a unique opportunity to:

• enter a dynamic and stimulating market like China's, taking advantage of a preferential channel, in a setting different from what commonly offered by other pet trade shows

• make your way into a different but very important distribution channel, which in other events is only marginally involved: at Marca China the main target audience is the mass market, large retailers, chain stores, e-commerce platforms

• to meet not only representatives of the pet industry in China, but also important extra-industry buyers interested not only in private label but also in cross-branding

Want to know more?

Click here to download our brochure or contact us